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02 September 2021 | Story Dr Nitha Ramnath and Dr Elias Malete

According to Austin (1998:34), language is a tool used by human beings to communicate with each other. All languages have communicative value, meaning, and allow people to share thoughts, feelings, ideas, and exchange knowledge and opinions. No language is better or worse than the other, as all languages are equal in terms of their value and function. On the other hand, language dominance is a social process in which different languages are assigned different levels of importance, such that one language and its speakers carry higher social, economic, and political status than others. Subsequent to this practice, certain speakers struggle for recognition, while others enjoy a broader audience. Addressing language dominance, one needs to remember that language is not naturally hierarchical and that one must respect linguistic diversity and human rights at both individual and collective level. The concept of listening to one another then becomes a challenge, hence the theme: ‘Hearing you hearing me’ is so important in the 21st century.

How then can we as people resist or disrupt language dominance:
• Name and trace the history of language dominance
• The effects of inequity in daily language usage – not hearing each other
• The awareness and significance of multilingualism – learning other languages
• What universities can do and should do on a practical level to promote multilingualism

These are some of the aspects we look forward to discussing in the forthcoming webinar. 

Date: Friday, 17 September 2021
Topic: Hearing you, hearing me
Time: 12:30-14:00

Facilitator:

Dr Elias Malete
Senior Lecturer, African Languages, UFS

Panellists:

Prof Angelique van Niekerk
Associate Professor and Head of Department
Department of Afrikaans and Dutch, German and French
University of the Free State

Prof Nhlanhla Maake
Professor and Language Practitioner of Sesotho

Prof Nobuhle Hlongwa
Dean and Head of the School of Arts
College of Humanities 
University of KwaZulu-Natal


Bios of speakers:

 

Prof Angelique van Niekerk


Prof Angelique van Niekerk copy
Prof Angelique van Niekerk is Associate Professor at the University of the Free State and the HOD in the Department of Afrikaans and Dutch, German and French. Her research focus is on applied linguistics within the field of semantics and pragmatics and on the linguistic nature of advertising communication. She has published many accredited publications within linguistics and communication sciences, in which she integrates her interest in both fields. She has a passion for teaching and (blended learning) course design within language acquisition. This has resulted in different registered SLPs within the department, focusing on Afrikaans as foreign language and Dutch as foreign language.

Prof Nhlanhla Maake

Prof Maake copy

Prof Nhlanhla Maake is currently the Managing Director of the biggest merchandising company in South Africa, a position he has held since 2018. He has just completed a translation of SM Mofokeng’s Pelong ya Ka into English. The book is to be published in London, New York, and Calcutta in 2021 under the Elsewhere Texts series, edited by Gayatri Spivak and Hosam Aboul-Ela. 

He has held several academic positions nationally and globally and has served on several language task teams under the auspices of the Department of Arts and Culture; as a member of the Parish Pastoral Council at Our Lady of Mt Carmel in Thokoza; as a member and chairperson of the Catholic Bible College; as member and acting Chairperson of the English National Language Body of PANSALB; as Council member of the English Academy of Southern Africa; as Council member of the Afrikaanse Taalmuseum en -monument (2015 to 2017); and as Council member of the Wits Council on Education.

Prof Maake was an NRF (National Research Foundation) rated scholar (2006-11) and has held fellowships at Aarhus University (1983), on the Southern African Research Program (Yale University, 1989), Ernest Oppenheimer fellowship (UCT, 1992), and the Distinguished Scholars Programme (Wits, 1993). He was admitted to the Golden Key International Honour Society in 2005. He has presented papers and keynote addresses at more than 80 international and local conferences, is widely published, and has won several literary awards and recognitions. 


Prof Nobuhle Hlongwa


Prof Hlongwa  copy

Prof Nobuhle Hlongwa is the Dean and Head of the School of Arts in the College of Humanities at the University of KwaZulu-Natal. She is the former Dean of Teaching and Learning in the College of Humanities and was the acting Dean and Head of the School of Religion, Philosophy and Classics for six months in 2016. Rated by the National Research Foundation (NRF) as a C2-rated social scientist for five years, Prof Hlongwa has more than 30 publications, including research articles, books, book chapters, and conference proceedings. She is currently a member of the Academic Advisory Board of African Languages on the Bloemfontein Campus, and a member of the Board of Directors of the International Congress of Onomastic Sciences (ICOS). She is a representative of the University of KwaZulu-Natal in the Community of Practice for the Teaching and Learning of African Languages (CoPAL), which forms part of the devolved governance structure of Universities South Africa (USAf). 

She was a member of the Ministerial Advisory Panel on the development of African Languages in Higher Education. She completed her first post-doctoral supervision in June 2018.  She is a member of the advisory board of the South African Journal of African Languages (SAJAL). She is assistant editor of the Alternation Journal. She is a reviewer for the National Research Foundation (NRF), as well as for a number of academic journals. 




News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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