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21 April 2022 | Story NONSINDISO QWABE | Photo Supplied
Lerato Mbongo and Opheleleyo
Double belted! Opheleleyo Qwabe and Lerato Mbongo revel in the moment.

Their friendship began in high school, where they were constantly told by teachers that they would not make it to university, but these best friends never gave up. On Thursday 21 April 2022, they received their honours degrees in the Faculty of Natural and Agricultural Sciences together during the afternoon ceremony of the University of the Free State’s April Graduations.

Lerato Mbongo and Opheleleyo Qwabe, who have been friends since Grade 9, said being picked on in class for not being the brightest learners brought them together and motivated them to work harder.Mbongo obtained a Bachelor of Agriculture Honours majoring in Wildlife Management, and Qwabe received a Bachelor of Agriculture Honours majoring in Agricultural Economics.

“We’ve always dreamed big, but if you had told us back then that we would one day be two-time graduates, we wouldn’t have believed it. During one of our Maths lessons back in Grade 9, our teacher went around asking the ‘smarter’ kids what they wanted to study after matric, but when he got to us, he said there was no point in asking because we wouldn’t make it that far anyway,” Qwabe said.

The friends, who both started at the university’s South Campus, said they were grateful for the UFS Preparation Programme, as it boosted both their marks and their confidence. “The programme helped us to believe in ourselves again, and also played a big role in helping us discover what we wanted to study. The courses we enrolled in really unlocked an unstoppable passion in us and helped us realise that nothing is impossible. Today, here we are celebrating 10 years of friendship, and our honours degrees. We’ve conquered once again, and we're sharing our victories together,” Mbongo said.

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UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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