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21 April 2022 | Story NONSINDISO QWABE | Photo Supplied
Lerato Mbongo and Opheleleyo
Double belted! Opheleleyo Qwabe and Lerato Mbongo revel in the moment.

Their friendship began in high school, where they were constantly told by teachers that they would not make it to university, but these best friends never gave up. On Thursday 21 April 2022, they received their honours degrees in the Faculty of Natural and Agricultural Sciences together during the afternoon ceremony of the University of the Free State’s April Graduations.

Lerato Mbongo and Opheleleyo Qwabe, who have been friends since Grade 9, said being picked on in class for not being the brightest learners brought them together and motivated them to work harder.Mbongo obtained a Bachelor of Agriculture Honours majoring in Wildlife Management, and Qwabe received a Bachelor of Agriculture Honours majoring in Agricultural Economics.

“We’ve always dreamed big, but if you had told us back then that we would one day be two-time graduates, we wouldn’t have believed it. During one of our Maths lessons back in Grade 9, our teacher went around asking the ‘smarter’ kids what they wanted to study after matric, but when he got to us, he said there was no point in asking because we wouldn’t make it that far anyway,” Qwabe said.

The friends, who both started at the university’s South Campus, said they were grateful for the UFS Preparation Programme, as it boosted both their marks and their confidence. “The programme helped us to believe in ourselves again, and also played a big role in helping us discover what we wanted to study. The courses we enrolled in really unlocked an unstoppable passion in us and helped us realise that nothing is impossible. Today, here we are celebrating 10 years of friendship, and our honours degrees. We’ve conquered once again, and we're sharing our victories together,” Mbongo said.

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Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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