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26 April 2022 | Story Dr Qinisani Qwabe
Dr Qinisani Qwabe
Dr Qinisani Qwabe

South Africa recently witnessed a catastrophic natural disaster that resulted in the loss of life, livelihoods, and infrastructural damage. This occurred in KwaZulu-Natal where hundreds of people lost their lives as a result of extensive flooding and mudslides. President Cyril Ramaphosa declared a national state of disaster to which we should all respond. Specific reference was made to the public and private sectors, as well as civil society.

While I applaud the various stakeholders that have extended a helping hand, my heart bleeds for the vulnerable groups whose voices remain unheard, even under normal circumstances. One cannot help but wonder if aid will reach the isolated regions that suffered the adverse effects of these heavy rains, or if all developmental efforts will be prioritised to certain economic hubs of the province such as the eThekwini Metro and the capital, uMgungundlovu.

KwaZulu-Natal is among the poorest provinces in the country. Corroborating this claim is a report that was released by Statistics South Africa earlier this year which reveals that about 52% of the province’s population are considered to be ‘poor’,and live at the lower end of the poverty line.

Drawing from my experiences of the rural communities of KwaZulu-Natal with whom I have worked, many suffer from the triple challenge of poverty, inequality, and unemployment, and rely on agriculture for their livelihood and to put food on the table. Their supplementary income is obtained from government support grants. The graphic scenes that have been shown on the media illustrate the devastating effects of the heavy rains in regions within the agricultural sector. Fields have been washed away, crops and livestock have been lost. This is happening when the province is still trying to resuscitate its economy after the widespread looting that took place in July last year, which had a calamitous effect on businesses and livelihoods.

While this is an injury mainly for the people of KwaZulu-Natal, it is my wish that we all join hands in contributing towards the restoration of livelihoods. In agreement with the president’s assertion, we can all play a part in rebuilding the province. This includes institutions of higher learning, particularly the Community Engagement Directorates whose mandate is to drive socioeconomic development to external communities.

Related article:
Opinion: KZN floods expose significant socio-economic and environmental vulnerabilities

KZN FLOODS

News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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