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07 April 2022 | Story By Jóhann Thormählen | Photo ASEM Engage, Hannes Naude
Shimlas
The fullback Litha Nkula scored one of four tries for the Shimlas in wet conditions against the University of Pretoria.

They did have a more conservative plan in the soaking wet conditions, but it was the attacking style of the University of the Free State (UFS) Shimlas that shone through.

According to André Tredoux, the Shimlas Head Coach, his players followed their attacking instinct against the University of Pretoria (UP) on Monday to book a spot in the Varsity Cup semi-finals.

And that is also why the UFS is the team that scored the most tries in the tournament.

The team defeated UP 26-15 in trying conditions at Shimla Park and will finish among the top four. This, even though the Shimlas are still playing the Madibaz (Nelson Mandela University) in Gqeberha in their last league encounter on Monday (11 April 2022).

The UFS is at the top of the log (32 points) and will play in its first semi-final since 2019.

Anxious moments

Many would say an expansive approach is risky when it rains, but the Shimlas proved them wrong this week.

“Our vision for the team is to play according to our DNA (attacking rugby),” says Tredoux.

He admits that the wet conditions made them tweak this a bit: “But we still encouraged the players to attack the space that our opponents gave us.”

“Our execution and intensity in the first 34 minutes were superb.”

Six minutes before half-time, his side was leading 19-3 against UP when the game was stopped due to impending lightning. It could have been a bad result if play had not continued, as 40 minutes was needed for a result.

“After the good start, we were quite anxious. We knew that we at least had to play until half-time to get a result.”

Outscoring opponents

It is their philosophy of playing without fear and scoring tries that has helped the Shimlas outscore other Varsity Cup teams.

The UFS scored 48 tries in eight rounds, with the University of Cape Town Ikeys second on 38 tries.

But the Kovsies are also solid on defence, as they have conceded only 21 tries. Only UP (20) conceded less.

There is, however, not too much talk in the Shimla camp about a semi-final yet.

“We are very happy with where we are on the log at the moment.

“We will continue working hard and playing good rugby. But we only focus on the next match,” says Tredoux.

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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