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31 August 2022 | Story Leonie Bolleurs | Photo Supplied
Mpeti Morojele and Prof Jonathan Noble
Mpeti Morojele and Prof Jonathan Noble, Head of the UFS Department of Architecture, at the 33rd Sophia Gray Laureate exhibition at the Oliewenhuis Art Museum.

The Department of Architecture at the University of the Free State (UFS) this year hosted the first entirely face-to-face Sophia Gray lecture since the COVID-19 pandemic.

Talking about Changing Landscapes, Practice and Pedagogy, Mpeti Morojele presented the Sophia Gray lecture – the biggest and most prestigious architectural lecture of its kind in South Africa – as the 33rd Sophia Gray laureate. 

Hailing from the mountain kingdom of Lesotho, Morojele established his design practice, the award-winning MMA Design Studio in Johannesburg, in 1995.

Local and international recognition

He is recognised for his work locally and internationally. Some of his projects include the South African Embassy in Addis Ababa, Ethiopia, the South African Embassy in Berlin, Germany, the Maropeng Cradle of Humankind World Heritage Site, as well as various Freedom Park projects, including Isivivane (the symbolic final resting place for South Africa’s fallen heroes), //hapo (telling the South African story of liberation and the triumph of the human spirit over three billion years), and Isikhumbuto (a place of remembrance, a gathering space at the top of a hill surrounded by the wall of names, sanctuary, gallery of leaders, and the Moshate).

His work engages the African landscape, incorporating indigenous knowledge and ritual to respond to and enhance the emerging African condition. 

Becoming conscious

In his presentation, Morojele explained his journey as an architect. As a student at UCT, he said he felt invisible because of the kind of architecture they were talking about; mostly architecture of the Western world. He elaborated on this point in his lecture, explaining about becoming conscious. 

“It took me back to the origins of humankind. I found it interesting to consider what the architecture at our origins was, and what the environment was in which we first became conscious of ourselves. It has been said that becoming conscious was the beginning of spirituality and art. The idea of origins interested me, and also how we as humans became conscious of ourselves and the space around us, until we achieve the state where we actually create these spaces for our own use,” he said.

As we evolved and became more conscious, we not only found objects, but placed objects in ways that commemorate our unity and spirituality, signifying society coming together to build something collectively. 

Symbiotic relationship with the environment

For Morojele, animism – the belief that inanimate objects have internal and distinct spiritual essences – also played a role in his designs. “It allows us to have a symbiotic relationship with our environment, as opposed to one where we exercise dominion over all things. Animism locates us in the environment as part of it rather than as outside observers of the environment.” 

The Kigutu International Academy, located on the Village Health Works Campus 100 km south of Bujumbura in Burundi and nestled in lush mountains overlooking the beautiful Lake Tanganyika, is an example of where he places humans close to the environment. Here he essentialises the architecture. This project, with its open spaces, also brought about the question of walls. Do they unite or do they divide?

Morojele remarked that architecture takes lessons from landscapes by giving shelter, security, and prospects of freedom. 

Re-establishing what it means to be human

His goal was to plant an idea in the minds of the architects who attended the lecture. Given where we are headed in the world, we need to re-establish what it means to be human; it is only when we recognised the humanity in all of us that we can begin to use architecture to unite societies. 

In order to do this, our focus needs to be less intellectual and more about how we as biological beings behave in environments; for example, do people feel alienated or do they belong in our spaces?

“These are the important things, I think, our architects need to talk about in the future,” he concluded his lecture. 

• Examples of Morojele’s work, including drawings and designs, can be viewed at the Oliewenhuis Art Museum.

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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