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31 August 2022 | Story Leonie Bolleurs | Photo Supplied
Mpeti Morojele and Prof Jonathan Noble
Mpeti Morojele and Prof Jonathan Noble, Head of the UFS Department of Architecture, at the 33rd Sophia Gray Laureate exhibition at the Oliewenhuis Art Museum.

The Department of Architecture at the University of the Free State (UFS) this year hosted the first entirely face-to-face Sophia Gray lecture since the COVID-19 pandemic.

Talking about Changing Landscapes, Practice and Pedagogy, Mpeti Morojele presented the Sophia Gray lecture – the biggest and most prestigious architectural lecture of its kind in South Africa – as the 33rd Sophia Gray laureate. 

Hailing from the mountain kingdom of Lesotho, Morojele established his design practice, the award-winning MMA Design Studio in Johannesburg, in 1995.

Local and international recognition

He is recognised for his work locally and internationally. Some of his projects include the South African Embassy in Addis Ababa, Ethiopia, the South African Embassy in Berlin, Germany, the Maropeng Cradle of Humankind World Heritage Site, as well as various Freedom Park projects, including Isivivane (the symbolic final resting place for South Africa’s fallen heroes), //hapo (telling the South African story of liberation and the triumph of the human spirit over three billion years), and Isikhumbuto (a place of remembrance, a gathering space at the top of a hill surrounded by the wall of names, sanctuary, gallery of leaders, and the Moshate).

His work engages the African landscape, incorporating indigenous knowledge and ritual to respond to and enhance the emerging African condition. 

Becoming conscious

In his presentation, Morojele explained his journey as an architect. As a student at UCT, he said he felt invisible because of the kind of architecture they were talking about; mostly architecture of the Western world. He elaborated on this point in his lecture, explaining about becoming conscious. 

“It took me back to the origins of humankind. I found it interesting to consider what the architecture at our origins was, and what the environment was in which we first became conscious of ourselves. It has been said that becoming conscious was the beginning of spirituality and art. The idea of origins interested me, and also how we as humans became conscious of ourselves and the space around us, until we achieve the state where we actually create these spaces for our own use,” he said.

As we evolved and became more conscious, we not only found objects, but placed objects in ways that commemorate our unity and spirituality, signifying society coming together to build something collectively. 

Symbiotic relationship with the environment

For Morojele, animism – the belief that inanimate objects have internal and distinct spiritual essences – also played a role in his designs. “It allows us to have a symbiotic relationship with our environment, as opposed to one where we exercise dominion over all things. Animism locates us in the environment as part of it rather than as outside observers of the environment.” 

The Kigutu International Academy, located on the Village Health Works Campus 100 km south of Bujumbura in Burundi and nestled in lush mountains overlooking the beautiful Lake Tanganyika, is an example of where he places humans close to the environment. Here he essentialises the architecture. This project, with its open spaces, also brought about the question of walls. Do they unite or do they divide?

Morojele remarked that architecture takes lessons from landscapes by giving shelter, security, and prospects of freedom. 

Re-establishing what it means to be human

His goal was to plant an idea in the minds of the architects who attended the lecture. Given where we are headed in the world, we need to re-establish what it means to be human; it is only when we recognised the humanity in all of us that we can begin to use architecture to unite societies. 

In order to do this, our focus needs to be less intellectual and more about how we as biological beings behave in environments; for example, do people feel alienated or do they belong in our spaces?

“These are the important things, I think, our architects need to talk about in the future,” he concluded his lecture. 

• Examples of Morojele’s work, including drawings and designs, can be viewed at the Oliewenhuis Art Museum.

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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