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31 August 2022 | Story Leonie Bolleurs | Photo Supplied
Mpeti Morojele and Prof Jonathan Noble
Mpeti Morojele and Prof Jonathan Noble, Head of the UFS Department of Architecture, at the 33rd Sophia Gray Laureate exhibition at the Oliewenhuis Art Museum.

The Department of Architecture at the University of the Free State (UFS) this year hosted the first entirely face-to-face Sophia Gray lecture since the COVID-19 pandemic.

Talking about Changing Landscapes, Practice and Pedagogy, Mpeti Morojele presented the Sophia Gray lecture – the biggest and most prestigious architectural lecture of its kind in South Africa – as the 33rd Sophia Gray laureate. 

Hailing from the mountain kingdom of Lesotho, Morojele established his design practice, the award-winning MMA Design Studio in Johannesburg, in 1995.

Local and international recognition

He is recognised for his work locally and internationally. Some of his projects include the South African Embassy in Addis Ababa, Ethiopia, the South African Embassy in Berlin, Germany, the Maropeng Cradle of Humankind World Heritage Site, as well as various Freedom Park projects, including Isivivane (the symbolic final resting place for South Africa’s fallen heroes), //hapo (telling the South African story of liberation and the triumph of the human spirit over three billion years), and Isikhumbuto (a place of remembrance, a gathering space at the top of a hill surrounded by the wall of names, sanctuary, gallery of leaders, and the Moshate).

His work engages the African landscape, incorporating indigenous knowledge and ritual to respond to and enhance the emerging African condition. 

Becoming conscious

In his presentation, Morojele explained his journey as an architect. As a student at UCT, he said he felt invisible because of the kind of architecture they were talking about; mostly architecture of the Western world. He elaborated on this point in his lecture, explaining about becoming conscious. 

“It took me back to the origins of humankind. I found it interesting to consider what the architecture at our origins was, and what the environment was in which we first became conscious of ourselves. It has been said that becoming conscious was the beginning of spirituality and art. The idea of origins interested me, and also how we as humans became conscious of ourselves and the space around us, until we achieve the state where we actually create these spaces for our own use,” he said.

As we evolved and became more conscious, we not only found objects, but placed objects in ways that commemorate our unity and spirituality, signifying society coming together to build something collectively. 

Symbiotic relationship with the environment

For Morojele, animism – the belief that inanimate objects have internal and distinct spiritual essences – also played a role in his designs. “It allows us to have a symbiotic relationship with our environment, as opposed to one where we exercise dominion over all things. Animism locates us in the environment as part of it rather than as outside observers of the environment.” 

The Kigutu International Academy, located on the Village Health Works Campus 100 km south of Bujumbura in Burundi and nestled in lush mountains overlooking the beautiful Lake Tanganyika, is an example of where he places humans close to the environment. Here he essentialises the architecture. This project, with its open spaces, also brought about the question of walls. Do they unite or do they divide?

Morojele remarked that architecture takes lessons from landscapes by giving shelter, security, and prospects of freedom. 

Re-establishing what it means to be human

His goal was to plant an idea in the minds of the architects who attended the lecture. Given where we are headed in the world, we need to re-establish what it means to be human; it is only when we recognised the humanity in all of us that we can begin to use architecture to unite societies. 

In order to do this, our focus needs to be less intellectual and more about how we as biological beings behave in environments; for example, do people feel alienated or do they belong in our spaces?

“These are the important things, I think, our architects need to talk about in the future,” he concluded his lecture. 

• Examples of Morojele’s work, including drawings and designs, can be viewed at the Oliewenhuis Art Museum.

News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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