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17 August 2022 | Story Samkelo Fetile | Photo Charl Devenish
Gadija Brown MEC for Finance in the Free State
Gadija Brown, Free State MEC for Finance.

Students in the Department of Business Management within the Faculty of Economic and Management Sciences at the University of the Free State (UFS) had the opportunity to attend guest lectures by Gadija Brown, MEC for Finance, and Makalo Mohale, MEC for Economic, Small Business Development, Tourism, and Environmental Affairs (DESTEA) in the Free State government. The guest lectures, which took place on 1 August 2022, were also attended by the Black Management Forum (BMF) Free State Chapter Chair, Mosebetsi Dladla. 

Insights from the guest lecturers

“A priority for the government was SMEs involved in agriculture, tourism, and agricultural industrialisation or manufacturing, as these were the main contributors to the Free State’s economy,” said Brown in her keynote address as she profiled the small business sector of the Free State. 
Makalo Mohale discussed the importance of establishing an enabling environment for the creation of SMEs in the province. “University students, such as the UFS students, can be active participants in the economy by creating businesses that are feasible and viable in order to reduce the unemployment rate of the country, as well as provide employment for themselves,” he said.

Prof Brownhilder Neneh, Head of the Department of Business Management, extended her gratitude to the Free State government representatives for honouring the invitation. She advocated for more interactions and partnerships between the university and provincial government to create a synergy of collaborations between government and academia.

Makalo Mohale MEC Economic, Small Business Development, Tourism, and Environmental Affairs
Makalo Mohale. Photo: Supplied. 


From sit-down exam to practical engagement

The Department of Business Management offers Small Business Management as an undergraduate programme at NQF Level 7 (16 credits) during the third year of study. The module's goal is to give students the knowledge and abilities they need to become capable and self-assured business professionals or leaders.
Dr Ekaete Benedict, Coordinator of the Entrepreneurship and Small Business Management modules, outlined that the group project is what students are assessed on, instead of a sit-down examination. 

“One of the first things I did to change the curricula of the module was to apply for it to become a continuous assessment module,” she said.  “That is, do away with the sit down and write exam component at the end of the semester, and rather test the students on practical engagement with real-life business scenarios and people throughout the duration of the semester,” she continued. 

“This is in line with best practices at the world's top universities,” Dr Benedict concluded.

News Archive

Public Tourism lecture at Qwaqwa Campus a first
2011-10-03

 

Attending the Tourism Month celebrations were from the left: Dr Elias Malete, Qwaqwa Campus Principal; Minister Marthinus van Schalkwyk; and Dr Choice Makhetha, Vice-Rector: External Relations (actg).
Photo: Thabo Kessah

Tourism Month was celebrated in style at our Qwaqwa Campus with the hosting of the first ever Public Tourism Lecture. The lecture was part of the national Tourism Month celebrations and was organised by the National Department of Tourism in partnership with the UFS, the Central University of Technology, Free State and the University of Johannesburg (UJ).

The keynote address was presented by UJ’s Ms Milena Ivanovic, whose paper was entitled Cultural Tourism – Global and Local Perspective. This presentation was followed by a discussion by a panel of experts, namely Prof. Doreen Atkinson, Ms Merle Naidoo (both from the UFS), Prof. Albert Strydom (CUT), Dr Webber Ndoro (African World Heritage Fund), Ms Leonore Beukes (Department of Tourism) and Dr Kevin Mearns (UJ).

In acknowledgement of the role that institutions of higher learning play in advancing the tourism agenda, Minister of Environmental Affairs & Tourism, Marthinus van Schalkwyk, said that South Africa was now in a better position to welcome tourists compared to pre-1994.

“Before 1994 we had less than 500 000 foreign arrivals in the country while in 2010 we had over 10 million of whom 8 million were tourists. In 2006 only 26 airlines were using our airports, but now there are over 50 airlines,” he said.

Also in attendance were Free State MEC for Economic Development, Tourism and Environmental Affairs, Mxolisi Dukwana, and the UFS team led by Qwaqwa Campus Principal, Dr Elias Malete, and Vice-Rector: External Relations, Dr Choice Makhetha.

The Tourism Month festivities were concluded by a tough, but informative Poster Presentation Competition that pitted UFS, UJ and CUT students against each other.

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