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30 August 2022 | Story Edzani Nephalela | Photo Lethabo Machabaphala
From the left; Dr Marinkie Madiope, UFS South Campus Principal and founder of the UFS Women's Forum; Advocate Nthabiseng Sepanya-Mogale, Commissioner for Gender Equality: Free State province and Advocate at Oxford Chambers; Dr Molapo Qhobela, UFS Vice-Rector: Institutional Change, Strategic Partnerships, and Societal Impact, Pinky Kekana, Deputy Minister in the Presidency, and Zola Thamae, Acting Head of the Free State Department of Sport, Arts, Culture and Recreation.

“Most people believe that Women's Month celebrations are primarily for women, because issues discussed during these events are related to women. However, have you considered including men in these discussions to achieve gender equality? Do men understand how women want to be treated and cared for?” Pinky Kekana, Deputy Minister in the Presidency, spoke during the Women’s Month commemoration at the University of the Free State (UFS) South Campus on 16 August 2022.

This was the first gender-inclusive event, following the collaboration between the UFS Women's Forum, South African Women in Dialogue (SAWID), and Grootvlei Correctional Services

Some of the delegates who attended this prestigious event, included Dr Marinkie Madiope, UFS South Campus Principal and founder of the UFS Women's Forum; Advocate Nthabiseng Sepanya-Mogale, Commissioner for Gender Equality: Free State province and Advocate at Oxford Chambers; Zola Thamae, Acting Head of the Free State Department of Sport, Arts, Culture and Recreation; and Commissioner Jacky Reid-Moses, Correctional Services Area Commissioner for the Free State and Northern Cape regions.

Following the welcome by Dr Molapo Qhobela, UFS Vice-Rector: Institutional Change, Strategic Partnerships, and Societal Impact, Thandeka Mosholi, Assistant Director: School of Open Learning, deliberated the significance of women. She emphasised that women do more than bear children; they are also specialists in their fields and should be regarded for various managerial roles. 

“There are many opportunities for women, and men should not feel threatened when women occupy them; rather, they should support and encourage them, as they strive to be the best they can be. Generational equality should be used as a catalyst for us to drive gender equality. We need to be innovative and guarantee that boys and girls participate in things like domestic duties from a young age,” Mosholi stressed.

However, gender-based violence (GBV), sexual harassment, and murder are still significant issues, with various organisations trying to address and curb these socio-economic ills. Advocate Sepanya-Mogale said that it has become increasingly challenging to feel safe even in our own comfortable spaces. “If there are pastors and teachers out there who are taking advantage of our children, then we will continue to look over our shoulders. What happened to churches being our place of refuge and old generation teachers being faces of the community?” said Advocate Sepanya-Mogale. 

All the speakers encouraged women to take a position in the community, solidify their relationships, assimilate into the world of innovation and 4IR, and invite males into conversations that serve women's interests.

(From Left: Thandeka Mosholi, Assistant Director: School of Open Learning UFS; Dr Marinkie Madiope; Advocate Nthabiseng Sepanya-Mogale; Dr Molapo Qhobela; Pinky Kekana; Zola Thamae, and Spa Kabane, Director at the Free State Office of the Premier. Photo: Lethabo Machabaphala)

Educational session and future endeavours 

In addition to the commemoration, this event was concluded with an educational session dialogue. This session was divided into four groups, including both males and females, tapping into real-life experiences. It addressed issues of peace and security, facilitated by SAWID; rehabilitation and integration of inmates into communities, by the Grootvlei Correctional Management Unit; financial management, by Standard Bank; and GBV, enabled by the UFS Women’s Forum.

The perspectives and experiences shared by the attendees will be collated by the facilitators and handed over to the Deputy Minister in the Presidency to guide her strategy and plan.
 

News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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