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30 August 2022 | Story Edzani Nephalela | Photo Lethabo Machabaphala
From the left; Dr Marinkie Madiope, UFS South Campus Principal and founder of the UFS Women's Forum; Advocate Nthabiseng Sepanya-Mogale, Commissioner for Gender Equality: Free State province and Advocate at Oxford Chambers; Dr Molapo Qhobela, UFS Vice-Rector: Institutional Change, Strategic Partnerships, and Societal Impact, Pinky Kekana, Deputy Minister in the Presidency, and Zola Thamae, Acting Head of the Free State Department of Sport, Arts, Culture and Recreation.

“Most people believe that Women's Month celebrations are primarily for women, because issues discussed during these events are related to women. However, have you considered including men in these discussions to achieve gender equality? Do men understand how women want to be treated and cared for?” Pinky Kekana, Deputy Minister in the Presidency, spoke during the Women’s Month commemoration at the University of the Free State (UFS) South Campus on 16 August 2022.

This was the first gender-inclusive event, following the collaboration between the UFS Women's Forum, South African Women in Dialogue (SAWID), and Grootvlei Correctional Services

Some of the delegates who attended this prestigious event, included Dr Marinkie Madiope, UFS South Campus Principal and founder of the UFS Women's Forum; Advocate Nthabiseng Sepanya-Mogale, Commissioner for Gender Equality: Free State province and Advocate at Oxford Chambers; Zola Thamae, Acting Head of the Free State Department of Sport, Arts, Culture and Recreation; and Commissioner Jacky Reid-Moses, Correctional Services Area Commissioner for the Free State and Northern Cape regions.

Following the welcome by Dr Molapo Qhobela, UFS Vice-Rector: Institutional Change, Strategic Partnerships, and Societal Impact, Thandeka Mosholi, Assistant Director: School of Open Learning, deliberated the significance of women. She emphasised that women do more than bear children; they are also specialists in their fields and should be regarded for various managerial roles. 

“There are many opportunities for women, and men should not feel threatened when women occupy them; rather, they should support and encourage them, as they strive to be the best they can be. Generational equality should be used as a catalyst for us to drive gender equality. We need to be innovative and guarantee that boys and girls participate in things like domestic duties from a young age,” Mosholi stressed.

However, gender-based violence (GBV), sexual harassment, and murder are still significant issues, with various organisations trying to address and curb these socio-economic ills. Advocate Sepanya-Mogale said that it has become increasingly challenging to feel safe even in our own comfortable spaces. “If there are pastors and teachers out there who are taking advantage of our children, then we will continue to look over our shoulders. What happened to churches being our place of refuge and old generation teachers being faces of the community?” said Advocate Sepanya-Mogale. 

All the speakers encouraged women to take a position in the community, solidify their relationships, assimilate into the world of innovation and 4IR, and invite males into conversations that serve women's interests.

(From Left: Thandeka Mosholi, Assistant Director: School of Open Learning UFS; Dr Marinkie Madiope; Advocate Nthabiseng Sepanya-Mogale; Dr Molapo Qhobela; Pinky Kekana; Zola Thamae, and Spa Kabane, Director at the Free State Office of the Premier. Photo: Lethabo Machabaphala)

Educational session and future endeavours 

In addition to the commemoration, this event was concluded with an educational session dialogue. This session was divided into four groups, including both males and females, tapping into real-life experiences. It addressed issues of peace and security, facilitated by SAWID; rehabilitation and integration of inmates into communities, by the Grootvlei Correctional Management Unit; financial management, by Standard Bank; and GBV, enabled by the UFS Women’s Forum.

The perspectives and experiences shared by the attendees will be collated by the facilitators and handed over to the Deputy Minister in the Presidency to guide her strategy and plan.
 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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