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Mpho Twala – the girl with the land

12 August 2022 | Story NONSINDISO QWABE | Photo NONSINDISO QWABE

The Bachelor of Community Development qualification offered on the Qwaqwa Campus develops young professionals who are able to work collaboratively with the community to come up with initiatives that build resilience and sustainability. Before obtaining their qualifications, students are required to identify community needs and to come up with viable ways to eradicate these.

It was during this period that Mpho Twala, a recent CommDev graduate, identified a once-thriving community vegetable garden that had been abandoned and subsequently stripped over the years. Further research led her to realise that the soil was still very fertile, and with a bit of work, could once again be revived to become an income-generating business. She received her qualification during the April graduations on the Qwaqwa Campus, but she did not stop there.

Bringing change to the community through vegetable farming

Twala, with no agricultural background, approached the locals for permission to revive the 1-ha garden into a community-owned vegetable garden. “The land has been uncultivated for more than a decade, and after conducting a needs analysis, I didn’t want to leave it like that, because I saw that if I worked with young people, this would help with the high unemployment rate among the youth in this area,” Twala said.

She says she was driven by bringing about change in her community, which she believes was inspired by her studies.

“I’ve always wanted to do something in my community, and CommDev taught me to see opportunities instead of challenges.”

The vegetable garden currently has 17 employees, 10 of whom are under the age of 35. They are currently harvesting cabbages, various forms of spinach, and white onion – all organic – for home consumption and community purchasing. They also occasionally sell to hawkers around Qwaqwa.

Twala dreams of expanding the garden, adding more crops, and ultimately reaching commercial level. “We are currently classified under subsistence farming – farming for home consumption and selling the surplus so that the project can remain operational. But with the right funding and support, we can grow bigger and better.”

News Archive

Kovsies proud of a gold PRISM Award for safety campaign

2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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