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25 August 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Vency Mupupa, Jessica Lynne and Dr Nadine Lake
From the left: Vency Mupupa, Jessica Lynn and Dr Nadine Lake.

Creating residences and other spaces that adapt to change without it being forced is a process that requires time, patience, and nurturing. Through recent engagements with Jessica Lynn, a transgender activist from the Kinsey Institute in the United States, the Centre for Gender and Africa Studies (CGAS) and the Housing and Residence Affairs (HRA) division at the University of the Free State (UFS) are committing to creating dialogue and engagements that will foster gender-, transgender- and LGBTQI-positive attitudes for residences on and off the UFS campuses. 

Most of the advocacy and educating work envisaged by the CGAS and HRA did not materialise due to the COVID-19 pandemic. “There are issues coming to the forefront amongst the student community in terms of gender identity and gender fluidity on all three UFS campuses. It is visible that these issues exist, but they are not being discussed,” said Dr Nadine Lake of the CGAS. She added that the Centre would like the UFS to continue addressing issues like acceptance, inclusion, and diversity, but to also focus on gender identity and not just on race.  

Inclusive living spaces: The seed has been planted 

“We reached out to Housing and Residence Affairs (HRA) around creating more education and advocacy for students and staff within HRA around transgender identity specifically, but then also gender,” Lake said. According to Vency Mupupa, Senior Officer: Accommodation Services at HRA, the seed for a broad-based gender awareness project within on-campus residences started in 2019, when HRA was tasked with conducting research into inclusive housing. 

“The focus is not only on transgender people but the LGBTQI community at large. We are starting small, but eventually it will affect the larger student population,” Mupupa said. 

She emphasised that the focus is not only on students in residences but also on staff within HRA and the residences. “We have 25 000 students, and on-campus residences can only accommodate around 6 000 students, so it is a drop in the ocean, but if we can educate everyone else the space will move away from being unaccepting and become more inclusive.” 

Transgender awareness breaks down walls 

Referencing her own experiences, Lynn, who is a transgender woman, said that advocating for gender awareness is all about creating safe spaces for people to be their authentic self. “It is a very closeted feeling,” she said. “When I transitioned, I experienced a lot of bad things, and I wanted to use my experience to help educate others so that are not trapped the same way I was. There is a very small percentage of people worldwide who identify as transgender… It is not like there are no transgendered people here, it is just that they are scared of coming out.” 

Universities are the perfect space

Lynn decided her awareness campaigns should focus on university students because the students she reaches are the next generation of doctors, lawyers, politicians, and judges. “It is all about how we can educate the next generation.”

Most university or college students are going to progress in their careers and will be able to use their influence to educate the next generation. “But, most importantly, most of these students are going to become parents – and sooner or later one of them might become a parent to a bisexual, transgender, or gay child, and through my presentations it would have hopefully opened a lot for them to comprehend,” Lynn said. 

Lynn is internationally renowned for her transgender awareness work and advocacy, and her longstanding relationship with CGAS widened the scope to intensify this project. “Jessica’s work is very important, firstly because of her affiliation with the Kinsey Institute, but most importantly her work in transgender identity,” Dr Lake said. Lynn has presented classes, seminars and talks at some of the leading universities around the globe and in South Africa has delivered talks at the UFS and Rhodes University.

• The Department of Social Work at the UFS will host a Gender Diversity, Inclusion and Belonging Seminar with Jessica Lynn on 2 September 2022. Click here for more information. 

News Archive

UFS appoints advertising agencies
2005-08-19

The University of the Free State (UFS) has awarded its marketing and communication account to a unique joint venture between two advertising agencies.

The agencies involved are the Durban-based TBWA and the Bloemfontein-based agency called C-squared (which stands for Consumer Connectedness).

According to the UFS Director of Marketing, Dr Ivan van Rooyen, the idea of a joint venture came about after a rigorous selection process during which both agencies were short-listed.

“The UFS recognised the synergies that could be developed by having an established agency working together with an emerging agency, which at the same time advances black economic empowerment in the Free State,” Dr van Rooyen said.

He said the UFS was keen to increase awareness locally and nationally about the UFS as a quality institution of higher learning in a very competitive market. The two agencies, he said, are well placed to assist the UFS in achieving this objective.
 
Mr Ben Moseme, chief executive of C-squared, said his agency looked forward to working on the UFS account with TBWA.

Mr Daryl Bennewith of TBWA in Durban says the agency is excited about the opportunity of developing the UFS brand and positioning it for the future.

“We are passionate about the role communication can play in changing perceptions and establishing the UFS as the benchmark for all higher education institutions embracing the challenges of transformation,” Mr Bennewith said.

Media release

Issued by:  Lacea Loader
   Media Representative
   Tel:  (051) 401-2584
   Cell:  083 645 2454
   E-mail:  loaderl.stg@mail.uovs.ac.za

18 August 2005
 

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