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25 August 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Vency Mupupa, Jessica Lynne and Dr Nadine Lake
From the left: Vency Mupupa, Jessica Lynn and Dr Nadine Lake.

Creating residences and other spaces that adapt to change without it being forced is a process that requires time, patience, and nurturing. Through recent engagements with Jessica Lynn, a transgender activist from the Kinsey Institute in the United States, the Centre for Gender and Africa Studies (CGAS) and the Housing and Residence Affairs (HRA) division at the University of the Free State (UFS) are committing to creating dialogue and engagements that will foster gender-, transgender- and LGBTQI-positive attitudes for residences on and off the UFS campuses. 

Most of the advocacy and educating work envisaged by the CGAS and HRA did not materialise due to the COVID-19 pandemic. “There are issues coming to the forefront amongst the student community in terms of gender identity and gender fluidity on all three UFS campuses. It is visible that these issues exist, but they are not being discussed,” said Dr Nadine Lake of the CGAS. She added that the Centre would like the UFS to continue addressing issues like acceptance, inclusion, and diversity, but to also focus on gender identity and not just on race.  

Inclusive living spaces: The seed has been planted 

“We reached out to Housing and Residence Affairs (HRA) around creating more education and advocacy for students and staff within HRA around transgender identity specifically, but then also gender,” Lake said. According to Vency Mupupa, Senior Officer: Accommodation Services at HRA, the seed for a broad-based gender awareness project within on-campus residences started in 2019, when HRA was tasked with conducting research into inclusive housing. 

“The focus is not only on transgender people but the LGBTQI community at large. We are starting small, but eventually it will affect the larger student population,” Mupupa said. 

She emphasised that the focus is not only on students in residences but also on staff within HRA and the residences. “We have 25 000 students, and on-campus residences can only accommodate around 6 000 students, so it is a drop in the ocean, but if we can educate everyone else the space will move away from being unaccepting and become more inclusive.” 

Transgender awareness breaks down walls 

Referencing her own experiences, Lynn, who is a transgender woman, said that advocating for gender awareness is all about creating safe spaces for people to be their authentic self. “It is a very closeted feeling,” she said. “When I transitioned, I experienced a lot of bad things, and I wanted to use my experience to help educate others so that are not trapped the same way I was. There is a very small percentage of people worldwide who identify as transgender… It is not like there are no transgendered people here, it is just that they are scared of coming out.” 

Universities are the perfect space

Lynn decided her awareness campaigns should focus on university students because the students she reaches are the next generation of doctors, lawyers, politicians, and judges. “It is all about how we can educate the next generation.”

Most university or college students are going to progress in their careers and will be able to use their influence to educate the next generation. “But, most importantly, most of these students are going to become parents – and sooner or later one of them might become a parent to a bisexual, transgender, or gay child, and through my presentations it would have hopefully opened a lot for them to comprehend,” Lynn said. 

Lynn is internationally renowned for her transgender awareness work and advocacy, and her longstanding relationship with CGAS widened the scope to intensify this project. “Jessica’s work is very important, firstly because of her affiliation with the Kinsey Institute, but most importantly her work in transgender identity,” Dr Lake said. Lynn has presented classes, seminars and talks at some of the leading universities around the globe and in South Africa has delivered talks at the UFS and Rhodes University.

• The Department of Social Work at the UFS will host a Gender Diversity, Inclusion and Belonging Seminar with Jessica Lynn on 2 September 2022. Click here for more information. 

News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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