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25 August 2022 | Story Rulanzen Martin | Photo Rulanzen Martin
Vency Mupupa, Jessica Lynne and Dr Nadine Lake
From the left: Vency Mupupa, Jessica Lynn and Dr Nadine Lake.

Creating residences and other spaces that adapt to change without it being forced is a process that requires time, patience, and nurturing. Through recent engagements with Jessica Lynn, a transgender activist from the Kinsey Institute in the United States, the Centre for Gender and Africa Studies (CGAS) and the Housing and Residence Affairs (HRA) division at the University of the Free State (UFS) are committing to creating dialogue and engagements that will foster gender-, transgender- and LGBTQI-positive attitudes for residences on and off the UFS campuses. 

Most of the advocacy and educating work envisaged by the CGAS and HRA did not materialise due to the COVID-19 pandemic. “There are issues coming to the forefront amongst the student community in terms of gender identity and gender fluidity on all three UFS campuses. It is visible that these issues exist, but they are not being discussed,” said Dr Nadine Lake of the CGAS. She added that the Centre would like the UFS to continue addressing issues like acceptance, inclusion, and diversity, but to also focus on gender identity and not just on race.  

Inclusive living spaces: The seed has been planted 

“We reached out to Housing and Residence Affairs (HRA) around creating more education and advocacy for students and staff within HRA around transgender identity specifically, but then also gender,” Lake said. According to Vency Mupupa, Senior Officer: Accommodation Services at HRA, the seed for a broad-based gender awareness project within on-campus residences started in 2019, when HRA was tasked with conducting research into inclusive housing. 

“The focus is not only on transgender people but the LGBTQI community at large. We are starting small, but eventually it will affect the larger student population,” Mupupa said. 

She emphasised that the focus is not only on students in residences but also on staff within HRA and the residences. “We have 25 000 students, and on-campus residences can only accommodate around 6 000 students, so it is a drop in the ocean, but if we can educate everyone else the space will move away from being unaccepting and become more inclusive.” 

Transgender awareness breaks down walls 

Referencing her own experiences, Lynn, who is a transgender woman, said that advocating for gender awareness is all about creating safe spaces for people to be their authentic self. “It is a very closeted feeling,” she said. “When I transitioned, I experienced a lot of bad things, and I wanted to use my experience to help educate others so that are not trapped the same way I was. There is a very small percentage of people worldwide who identify as transgender… It is not like there are no transgendered people here, it is just that they are scared of coming out.” 

Universities are the perfect space

Lynn decided her awareness campaigns should focus on university students because the students she reaches are the next generation of doctors, lawyers, politicians, and judges. “It is all about how we can educate the next generation.”

Most university or college students are going to progress in their careers and will be able to use their influence to educate the next generation. “But, most importantly, most of these students are going to become parents – and sooner or later one of them might become a parent to a bisexual, transgender, or gay child, and through my presentations it would have hopefully opened a lot for them to comprehend,” Lynn said. 

Lynn is internationally renowned for her transgender awareness work and advocacy, and her longstanding relationship with CGAS widened the scope to intensify this project. “Jessica’s work is very important, firstly because of her affiliation with the Kinsey Institute, but most importantly her work in transgender identity,” Dr Lake said. Lynn has presented classes, seminars and talks at some of the leading universities around the globe and in South Africa has delivered talks at the UFS and Rhodes University.

• The Department of Social Work at the UFS will host a Gender Diversity, Inclusion and Belonging Seminar with Jessica Lynn on 2 September 2022. Click here for more information. 

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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