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10 August 2022 | Story Edzani Nephalela | Photo iStock
Several presenters presented their themes during the translanguaging virtual session. The seminar sought to improve participants' awareness of using more than one language in lecture rooms across the institution, particularly for tutoring and academics.

Language continues to be a barrier to access and success for many students at South African higher education institutions. Despite their status as official languages, indigenous languages have in the past and at present, structurally not been afforded the official space to function as academic and scientific languages.

Language policy for higher education seeks to address the challenge of the underdevelopment and underutilisation of official African languages at higher education institutions whilst simultaneously sustaining the standard and utilisation of languages that are already developed. 

The University of the Free State (UFS) Centre for Teaching and Learning hosted a multilingualism virtual seminar on 20 July 2022 that aimed to broaden an understanding of utilising more than one language within lecture rooms across the university, specifically for tutoring and academics. The following speakers presented various topics at the seminar:

Prof Makalela stated that the foundation of sustainable growth is excellent education, but the issue is, are we any closer to what one considers quality education? “You can’t, in my opinion. How can we know if you don’t examine epistemic difficulties at this level?” he further enlightened. 

Linguists believe that the practice of “translanguaging” can aid in learning, and the word has recently gained popularity in literature on bilingual and multilingual education with various universities incorporating these changes in their policies and to ensure that it’s all-inclusive as indicated by Dr Tolani Hlongwa. She further explained that languages are tools to navigate better understanding, whilst English should be used as a tool to communicate, not to measure intelligence.

What is the UFS’ role in addressing this?

The university’s language policy expresses its commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. This policy ensures that language is not a barrier to equity of access, opportunity, and success in academic programmes or to access to the UFS administration. 

The UFS also developed an Academy for Multilingualism. This academy hosts the Multilingual Mokete, a popular annual tradition celebrating different cultural expressions in visual art, poetry, storytelling, drama, music, and songs by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language. 

In partnership with the University of Cape Town (UCT) and UKZN, the UFS will also conduct a Multilingualism Education Project colloquium on the new language policy framework for South African public higher education institutions on 28-29 September 2022. This language policy used in the new policy framework for public higher education institutions as well as its impacts will be examined in this virtual seminar. This is also an opportunity for diverse stakeholders to contribute suggestions on how to improve the existing status of language policy.

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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