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10 August 2022 | Story Edzani Nephalela | Photo iStock
Several presenters presented their themes during the translanguaging virtual session. The seminar sought to improve participants' awareness of using more than one language in lecture rooms across the institution, particularly for tutoring and academics.

Language continues to be a barrier to access and success for many students at South African higher education institutions. Despite their status as official languages, indigenous languages have in the past and at present, structurally not been afforded the official space to function as academic and scientific languages.

Language policy for higher education seeks to address the challenge of the underdevelopment and underutilisation of official African languages at higher education institutions whilst simultaneously sustaining the standard and utilisation of languages that are already developed. 

The University of the Free State (UFS) Centre for Teaching and Learning hosted a multilingualism virtual seminar on 20 July 2022 that aimed to broaden an understanding of utilising more than one language within lecture rooms across the university, specifically for tutoring and academics. The following speakers presented various topics at the seminar:

Prof Makalela stated that the foundation of sustainable growth is excellent education, but the issue is, are we any closer to what one considers quality education? “You can’t, in my opinion. How can we know if you don’t examine epistemic difficulties at this level?” he further enlightened. 

Linguists believe that the practice of “translanguaging” can aid in learning, and the word has recently gained popularity in literature on bilingual and multilingual education with various universities incorporating these changes in their policies and to ensure that it’s all-inclusive as indicated by Dr Tolani Hlongwa. She further explained that languages are tools to navigate better understanding, whilst English should be used as a tool to communicate, not to measure intelligence.

What is the UFS’ role in addressing this?

The university’s language policy expresses its commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. This policy ensures that language is not a barrier to equity of access, opportunity, and success in academic programmes or to access to the UFS administration. 

The UFS also developed an Academy for Multilingualism. This academy hosts the Multilingual Mokete, a popular annual tradition celebrating different cultural expressions in visual art, poetry, storytelling, drama, music, and songs by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language. 

In partnership with the University of Cape Town (UCT) and UKZN, the UFS will also conduct a Multilingualism Education Project colloquium on the new language policy framework for South African public higher education institutions on 28-29 September 2022. This language policy used in the new policy framework for public higher education institutions as well as its impacts will be examined in this virtual seminar. This is also an opportunity for diverse stakeholders to contribute suggestions on how to improve the existing status of language policy.

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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