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10 August 2022 | Story Edzani Nephalela | Photo iStock
Several presenters presented their themes during the translanguaging virtual session. The seminar sought to improve participants' awareness of using more than one language in lecture rooms across the institution, particularly for tutoring and academics.

Language continues to be a barrier to access and success for many students at South African higher education institutions. Despite their status as official languages, indigenous languages have in the past and at present, structurally not been afforded the official space to function as academic and scientific languages.

Language policy for higher education seeks to address the challenge of the underdevelopment and underutilisation of official African languages at higher education institutions whilst simultaneously sustaining the standard and utilisation of languages that are already developed. 

The University of the Free State (UFS) Centre for Teaching and Learning hosted a multilingualism virtual seminar on 20 July 2022 that aimed to broaden an understanding of utilising more than one language within lecture rooms across the university, specifically for tutoring and academics. The following speakers presented various topics at the seminar:

Prof Makalela stated that the foundation of sustainable growth is excellent education, but the issue is, are we any closer to what one considers quality education? “You can’t, in my opinion. How can we know if you don’t examine epistemic difficulties at this level?” he further enlightened. 

Linguists believe that the practice of “translanguaging” can aid in learning, and the word has recently gained popularity in literature on bilingual and multilingual education with various universities incorporating these changes in their policies and to ensure that it’s all-inclusive as indicated by Dr Tolani Hlongwa. She further explained that languages are tools to navigate better understanding, whilst English should be used as a tool to communicate, not to measure intelligence.

What is the UFS’ role in addressing this?

The university’s language policy expresses its commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. This policy ensures that language is not a barrier to equity of access, opportunity, and success in academic programmes or to access to the UFS administration. 

The UFS also developed an Academy for Multilingualism. This academy hosts the Multilingual Mokete, a popular annual tradition celebrating different cultural expressions in visual art, poetry, storytelling, drama, music, and songs by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language. 

In partnership with the University of Cape Town (UCT) and UKZN, the UFS will also conduct a Multilingualism Education Project colloquium on the new language policy framework for South African public higher education institutions on 28-29 September 2022. This language policy used in the new policy framework for public higher education institutions as well as its impacts will be examined in this virtual seminar. This is also an opportunity for diverse stakeholders to contribute suggestions on how to improve the existing status of language policy.

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Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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