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10 August 2022 | Story Edzani Nephalela | Photo iStock
Several presenters presented their themes during the translanguaging virtual session. The seminar sought to improve participants' awareness of using more than one language in lecture rooms across the institution, particularly for tutoring and academics.

Language continues to be a barrier to access and success for many students at South African higher education institutions. Despite their status as official languages, indigenous languages have in the past and at present, structurally not been afforded the official space to function as academic and scientific languages.

Language policy for higher education seeks to address the challenge of the underdevelopment and underutilisation of official African languages at higher education institutions whilst simultaneously sustaining the standard and utilisation of languages that are already developed. 

The University of the Free State (UFS) Centre for Teaching and Learning hosted a multilingualism virtual seminar on 20 July 2022 that aimed to broaden an understanding of utilising more than one language within lecture rooms across the university, specifically for tutoring and academics. The following speakers presented various topics at the seminar:

Prof Makalela stated that the foundation of sustainable growth is excellent education, but the issue is, are we any closer to what one considers quality education? “You can’t, in my opinion. How can we know if you don’t examine epistemic difficulties at this level?” he further enlightened. 

Linguists believe that the practice of “translanguaging” can aid in learning, and the word has recently gained popularity in literature on bilingual and multilingual education with various universities incorporating these changes in their policies and to ensure that it’s all-inclusive as indicated by Dr Tolani Hlongwa. She further explained that languages are tools to navigate better understanding, whilst English should be used as a tool to communicate, not to measure intelligence.

What is the UFS’ role in addressing this?

The university’s language policy expresses its commitment to multilingualism, with particular emphasis on Sesotho, Afrikaans, and isiZulu. This policy ensures that language is not a barrier to equity of access, opportunity, and success in academic programmes or to access to the UFS administration. 

The UFS also developed an Academy for Multilingualism. This academy hosts the Multilingual Mokete, a popular annual tradition celebrating different cultural expressions in visual art, poetry, storytelling, drama, music, and songs by different language groups and in the different languages that are dominant at the UFS (i.e. English, Afrikaans, Sesotho, isiZulu, and Sign Language. 

In partnership with the University of Cape Town (UCT) and UKZN, the UFS will also conduct a Multilingualism Education Project colloquium on the new language policy framework for South African public higher education institutions on 28-29 September 2022. This language policy used in the new policy framework for public higher education institutions as well as its impacts will be examined in this virtual seminar. This is also an opportunity for diverse stakeholders to contribute suggestions on how to improve the existing status of language policy.

News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

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