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26 August 2022 | Story Anthony Mthembu | Photo Supplied
Katleho Nkosi
Katleho Nkosi’s design, which won him second place in the national design competition during the Student Entrepreneurship Week 2022.

Katleho Nkosi, a fourth-year Education student at the University of the Free State (UFS), obtained second place in a national design competition hosted virtually by Entrepreneurship Development in Higher Education (EDHE). 

The national design competition formed part of the launch of the Student Entrepreneurship Week 2022, which took place at the University of Venda on 18 August 2022. As such, students from many of the universities in the country, including Nkosi, took part in designing a poster that would be used to advertise the event. 

Nkosi is delighted and excited about this accomplishment. “This win was really surprising and unbelievable for me, because obtaining the second-place position means that my work is good,” said Nkosi.

The participants were allowed to conceptualise and submit their final product between 28 June and 15 July 2022. “I had no experience in this space, I only designed content for fun, and I participated in this competition because I was motivated by a friend,” Nkosi highlighted. 

Click to view document  Click here to view poster in full size.


The motivation behind the design

Since the Student Entrepreneurship Week was held at the University of Venda, Nkosi used the vibrancy and colourfulness of Venda as inspiration for his design. “When I was designing the poster, the only thing on my mind was making sure that I put something together that was related to Venda,” he explained. In addition, the theme for the Entrepreneurship Week was ‘Move to Market’, and Nkosi asserts that he tried to integrate the theme with Venda, and this is how the design came about.

The outcome of the competition and future plans

Although Nkosi did not win the competition, he did receive a cash prize for being among the top three. Furthermore, given his accomplishment, Nkosi would like to take part in many more design competitions moving forward. “Now that I have realised that I have the potential to win, I think I can take this as a career path in the future,” he said. Nkosi is also looking at merging his love of teaching with his newfound love for design. “I’m going to try and find the connection between design and education, because I really love to teach, so I could perhaps become a design teacher,” Nkosi expressed

News Archive

Kovsies present case studies to Tata Africa
2014-04-15

Tata Africa welcomed four top scholarship winners from the University of the Free State’s (UFS’s) Business Management Department who were awarded academic bursaries in 2013 for developing practical marketing strategies for the Tata group companies as part of their studies.

The students presented their winning case studies to a panel of Tata Africa executives and senior managers in Johannesburg.

“The Tata group places social responsibility at the core of its business DNA. This kind of support characterises our commitment to communities where Tata companies operate worldwide,” said Thami Mbele, Managing Director for Tata Africa Holdings.

“The impressive work of the Strategic Marketing students of the University of the Free State’s Business Management Department, who have been using Tata group companies as examples for their practical marketing strategies, deserve recognition,” he added.

To date, Tata has invested R275 000 in the University of the Free State’s talent pool. Over the past six years, Tata Africa has invested over R10 million in scholarships in Africa.

Second-semester students of the Strategic Marketing course, Lebohang Masoabi, Estie Brown, Lynne Harvey and Cecile Boshoff, were given a rare opportunity to apply their theoretical knowledge by developing practical marketing strategies for Tata group companies operating in Africa. Students presented their ideas to a panel of UFS and Tata representatives in 2013, and 27 out of 78 groups were selected to compete for academic bursaries sponsored by Tata.

Through its scholarship programme, Tata Africa is committed to investing in future African entrepreneurs, leaders of industry and business.

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