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26 August 2022 | Story Anthony Mthembu | Photo Supplied
Katleho Nkosi
Katleho Nkosi’s design, which won him second place in the national design competition during the Student Entrepreneurship Week 2022.

Katleho Nkosi, a fourth-year Education student at the University of the Free State (UFS), obtained second place in a national design competition hosted virtually by Entrepreneurship Development in Higher Education (EDHE). 

The national design competition formed part of the launch of the Student Entrepreneurship Week 2022, which took place at the University of Venda on 18 August 2022. As such, students from many of the universities in the country, including Nkosi, took part in designing a poster that would be used to advertise the event. 

Nkosi is delighted and excited about this accomplishment. “This win was really surprising and unbelievable for me, because obtaining the second-place position means that my work is good,” said Nkosi.

The participants were allowed to conceptualise and submit their final product between 28 June and 15 July 2022. “I had no experience in this space, I only designed content for fun, and I participated in this competition because I was motivated by a friend,” Nkosi highlighted. 

Click to view document  Click here to view poster in full size.


The motivation behind the design

Since the Student Entrepreneurship Week was held at the University of Venda, Nkosi used the vibrancy and colourfulness of Venda as inspiration for his design. “When I was designing the poster, the only thing on my mind was making sure that I put something together that was related to Venda,” he explained. In addition, the theme for the Entrepreneurship Week was ‘Move to Market’, and Nkosi asserts that he tried to integrate the theme with Venda, and this is how the design came about.

The outcome of the competition and future plans

Although Nkosi did not win the competition, he did receive a cash prize for being among the top three. Furthermore, given his accomplishment, Nkosi would like to take part in many more design competitions moving forward. “Now that I have realised that I have the potential to win, I think I can take this as a career path in the future,” he said. Nkosi is also looking at merging his love of teaching with his newfound love for design. “I’m going to try and find the connection between design and education, because I really love to teach, so I could perhaps become a design teacher,” Nkosi expressed

News Archive

UFS Marketing scoops Unitech award
2007-11-27

Printed materials produced by the marketing division at the University of the Free State (UFS) have been chosen as the best in the External Marketing: Marketing Material and Brochures category during the recent Unitech awards in Durban.

Unitech is an umbrella body for marketing and communications professionals in higher education in South Africa. UFS Marketing competed against 27 other tertiary institutions that took part in the Excellence Awards to claim this prestigious honour.

The awards recognise excellence in three major areas of expertise that are considered global best practices, namely marketing, communication and development. They provide tertiary institutions with a competitive platform to measure the quality and relevance of marketing material and communication with regard to their prospective target markets, in addition to evaluating the quality of marketing products between institutions.

The effectiveness and efficiency of marketing material was determined by:

  • The extent to which the information needs of the target groups were satisfied
  • The quality of communicated messages
  • The utilisation of communication media
  • The effective utilisation of communication networks within tertiary institutions

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@mail.ufs.ac.za  
26 November 2007
 

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