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09 December 2022 | Story Samkelo Fetile | Photo Supplied
Boitumelo Sehlotho
Boitumelo Sehlotho who represented Lesotho in the Miss Supranational pageant in Poland in July 2022

Boitumelo Sehlotho, a fourth-year Bachelor of Accounting student at the University of the Free State (UFS), is part of a long line of UFS students who have represented their country on the global stage. Sehlotho, who was also named the Face of Lesotho in 2019, represented her country in the 2022 edition of the global Miss Supranational pageant in July. 

Sehlotho, who is an aspiring model, dancer, netball player, and an advocate for mental health and self-acceptance, participated in the Miss Supranational pageant held in Poland. 

Her journey

Sehlotho started her pageantry journey in 2019, when she won the Face of Lesotho title and reigned for two years (2019 and 2020) because of the pandemic. Miss Supranational was her first international pageant. “Lesotho was making its debut, so I was the first person to represent the country on the pageant.”

Being part of an international pageant as the first person to represent a country that most participants had not heard of required hard work and persistence. “I learned a lot of skills and values from that experience. Having to represent Lesotho gave me so much joy, pride, and confidence. I was inspired to be an inspiration to a lot of young people who are dreamers. We can achieve anything we set our minds to.”

Pageantry as an eye-opener

She decided to compete because she felt like pageants can be educational. “They teach the exact same skills as sports: goal-setting, a can-do attitude, working under pressure, and I have always loved pageantry. Being surrounded by a group of power woman who have the urge to make a difference drives you to work on being a better person as well. Therefore I believed being part of an international pageant would create such a platform for me. It will open my eyes and mind to a different perspective of life. And it did.” 

She believes every experience in life, whether bad or good, helps you grow. “I was also inspired to participate because I knew I would not return home as the same person who had left, whether I had won or not. That’s the beauty of pageantry: strangers become friends, you get educated about new cultures, you travel the world, you discover new things about yourself, you get to see that there is so much more to life than what you know, and that experience is priceless.” 

Although her priority is to finish her Accounting articles and be a professional chartered accountant, she also wants to further pursue pageantry. “I would like to one day have my own accounting firm in at least three different countries, but I also believe Miss Supranational was just the beginning of my pageantry career. Therefore I am working on improving myself and my craft for bigger international pageants like Miss Grand International or Miss Universe.”

She urges other students interested in pageantry to follow their dreams. “You have the power within your reach to create what you desire. As a young person you need to dream. If it does not sound ridiculous to your friends then you are not dreaming enough. Pageantry will help you discover that there is so much to life, so much that the world has to offer that you are yet to discover. You will learn, you will grow, you will make memories, you will live and feel alive. If it is your passion, go for it.”

If she could gain any one ability or quality, she would want to be a polyglot. “I love travelling, and it would be amazing to be able to speak and understand all the languages of the countries I would love to visit. Comprehension is key to better relationships with people. Also, I hope to travel the world, at least 30 countries minimum, before I turn 30.” 

It is okay to take your time

She concluded by saying, “We live in a generation that romanticises ‘hustle’ and moving forward as quickly as possible when it comes to careers and our success within them. But there is no point in rushing quickly towards a life that will not inspire you or fulfil you. It is okay to slow down, it is okay to take the time you need. You are in no rush to figure out your own soul. It is never too late to start over, it is never too late to change your mind, it is never too late to give up on the dreams you thought you wanted for ones that genuinely excite and challenge you. It is okay to take your time.”

Following in her footsteps, Lerato Pitso, a Bachelor of Social Sciences student at the UFS, will represent Lesotho in the next Miss Supranational competition, to be held in Poland in 2023. Thato Mosehle, a graduate from the Faculty of Health Sciences, was runner-up in the 2021 Miss Supranational pageant. Rolene Strauss, also a UFS student, won the coveted Miss World title in 2014. 

News Archive

UFS Communication and Brand Management wins for the third time in the 2017 International Gold Quill Awards
2017-06-29

Description: 2017 International Gold Quill Awards Tags: 2017 International Gold Quill Awards

Lacea Loader, Director: Communication and Brand
Management and Leonie Bolleurs, Assistant Director:
Internal Communication in the same department.
The awards were presented at the Excellence
Awards Gala in Washington, D.C. on
Tuesday 13 June 2017.
Foto: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) has won two International Gold Quill Awards from the International Association of Business Communicators (IABC) for projects executed in 2016. “Winning two Gold Quill Awards put the entrant in the top ranks of the business communicators of the world,” said Ghrethna Kruger, IABC 2017 Quill Awards Chair South Africa.

The Department won Gold Quill Merit Awards for their entries of the publication, For such a time as this: A commemorative journey, and the communication process with prospective students through the Sound[W]right: UFS student tone and voice project.

Two Gold Quill Awards in 2017
This is the third time the department has received recognition by the IABC. In 2014, it received the Jake Wittmer Research Award, a Gold Quill Merit Award, and an Africa Gold Quill Award. In 2015 the department received an Africa Merit Award, Africa Gold Quill Merit Award, a Gold Quill Merit Award, and a Gold Quill Excellence Award. “I am very proud of the nine awards we have won over the past couple of years. Being recognised by a prestigious global association such as the IABC is a great honour. The fact that the UFS is the only tertiary education institution in the country to receive awards this year makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

With the 2017 IABC Awards the IABC has in total recognised 227 entries as world class, announcing 74 Excellence Awards and 153 Merit Awards. They represent a cross-section of public- and private-sector organisations, both large and small. This year there were 13 winners from South Africa compared to last year’s three winners.

Work reflects superior production values
Entries were evaluated against the IABC Gold Quill Awards criteria and IABC’s seven-point scale of excellence. Feedback from the IABC Gold Quill evaluators, on the publication, For such a time as this: A commemorative journey stated: “Exceptional effort and an excellent gift that celebrates your honoree and preserves school history. It demonstrates superior production values and strong images convey key messages.”

On the entry: Sound[W]right: UFS student tone and voice project, the IABC Gold Quill evaluators said: “This entry shows innovation, collaboration, persistence, generosity and strategic intent. They have accomplished much within a very limited budget, to the benefit of both the university and its students.”

“The Gold Quill Awards programme celebrates business communication’s best practices and the value professional, strategic communication programmes bring to an organisation’s bottom line, its brand and its reputation,” said Lynn Barter, ABC, MC, chair of the IABC awards committee. “Each entry is evaluated on its own merits against IABC’s Global Standard of excellence in communication. Winning a Gold Quill recognises exceptional work, innovation and creativity.

Taking communication to the next level
“Gold Quill winners represent a global community executing their responsibilities ethically and to the highest standards of the profession. These exemplary practitioners deliver high impact results for their organisations and clients, taking communication to the next level.”

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