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09 December 2022 | Story Samkelo Fetile | Photo Supplied
Boitumelo Sehlotho
Boitumelo Sehlotho who represented Lesotho in the Miss Supranational pageant in Poland in July 2022

Boitumelo Sehlotho, a fourth-year Bachelor of Accounting student at the University of the Free State (UFS), is part of a long line of UFS students who have represented their country on the global stage. Sehlotho, who was also named the Face of Lesotho in 2019, represented her country in the 2022 edition of the global Miss Supranational pageant in July. 

Sehlotho, who is an aspiring model, dancer, netball player, and an advocate for mental health and self-acceptance, participated in the Miss Supranational pageant held in Poland. 

Her journey

Sehlotho started her pageantry journey in 2019, when she won the Face of Lesotho title and reigned for two years (2019 and 2020) because of the pandemic. Miss Supranational was her first international pageant. “Lesotho was making its debut, so I was the first person to represent the country on the pageant.”

Being part of an international pageant as the first person to represent a country that most participants had not heard of required hard work and persistence. “I learned a lot of skills and values from that experience. Having to represent Lesotho gave me so much joy, pride, and confidence. I was inspired to be an inspiration to a lot of young people who are dreamers. We can achieve anything we set our minds to.”

Pageantry as an eye-opener

She decided to compete because she felt like pageants can be educational. “They teach the exact same skills as sports: goal-setting, a can-do attitude, working under pressure, and I have always loved pageantry. Being surrounded by a group of power woman who have the urge to make a difference drives you to work on being a better person as well. Therefore I believed being part of an international pageant would create such a platform for me. It will open my eyes and mind to a different perspective of life. And it did.” 

She believes every experience in life, whether bad or good, helps you grow. “I was also inspired to participate because I knew I would not return home as the same person who had left, whether I had won or not. That’s the beauty of pageantry: strangers become friends, you get educated about new cultures, you travel the world, you discover new things about yourself, you get to see that there is so much more to life than what you know, and that experience is priceless.” 

Although her priority is to finish her Accounting articles and be a professional chartered accountant, she also wants to further pursue pageantry. “I would like to one day have my own accounting firm in at least three different countries, but I also believe Miss Supranational was just the beginning of my pageantry career. Therefore I am working on improving myself and my craft for bigger international pageants like Miss Grand International or Miss Universe.”

She urges other students interested in pageantry to follow their dreams. “You have the power within your reach to create what you desire. As a young person you need to dream. If it does not sound ridiculous to your friends then you are not dreaming enough. Pageantry will help you discover that there is so much to life, so much that the world has to offer that you are yet to discover. You will learn, you will grow, you will make memories, you will live and feel alive. If it is your passion, go for it.”

If she could gain any one ability or quality, she would want to be a polyglot. “I love travelling, and it would be amazing to be able to speak and understand all the languages of the countries I would love to visit. Comprehension is key to better relationships with people. Also, I hope to travel the world, at least 30 countries minimum, before I turn 30.” 

It is okay to take your time

She concluded by saying, “We live in a generation that romanticises ‘hustle’ and moving forward as quickly as possible when it comes to careers and our success within them. But there is no point in rushing quickly towards a life that will not inspire you or fulfil you. It is okay to slow down, it is okay to take the time you need. You are in no rush to figure out your own soul. It is never too late to start over, it is never too late to change your mind, it is never too late to give up on the dreams you thought you wanted for ones that genuinely excite and challenge you. It is okay to take your time.”

Following in her footsteps, Lerato Pitso, a Bachelor of Social Sciences student at the UFS, will represent Lesotho in the next Miss Supranational competition, to be held in Poland in 2023. Thato Mosehle, a graduate from the Faculty of Health Sciences, was runner-up in the 2021 Miss Supranational pageant. Rolene Strauss, also a UFS student, won the coveted Miss World title in 2014. 

News Archive

UFS departments receive recognition for quality work from MACE
2017-12-07


 Description: 2017 MACE winners Tags: 2017 MACE winners 

The team from the Department of Communication and Brand Management,
UFS Marketing and Institutional Advancement who received awards at the
2017 Annual National MACE Congress.
Photo: Supplied

The Departments of Communication and Brand Management, UFS Marketing, and Institutional Advancement collectively won 16 awards during the 2017 Excellence Awards presented by the National Association of Marketing, Advancement, and Communication in Education (MACE), which took place in Johannesburg on 30 November 2017.  

Shared experiences and best practices 
The awards ceremony is part of the MACE Annual National Congress, which took place from 29 November to 1 December 2017 at the Wits School of Governance. The MACE Congress is a platform on which experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such Basetsana Kumalo, CEO of Basetsana Woman Investment Holdings and a former Miss South Africa (1994), and first runner-up in the Miss World Pageant, Saint-Francis Tohlang, independent trend analyst and writer, Emma Sadleir, founder of the Digital Law Co and Leanne Manas, multiple award-winning TV presenter. 

Celebrating successes
Lacea Loader, Director of the Department of Communication and Brand Management at the University of the Free State, received an Award of Excellence Gold for the UFS Graduations Ceremonies Communication Strategy and an Award of Excellence for the UFS Rector’s inauguration and welcoming ceremonies. 

Mamosa Makaya, Deputy Director: Integrated Communication received two Merit Awards for, respectively, the Dumela newsletter and the Visitor’s Guide. Jóhann Thormählen, former employee in the department’s Internal Communication Unit, received an Award of Merit for the Wayde van Niekerk Campaign and an Award of Excellence Gold for the Student Newsletter. Thabo Kessah, also from Internal Communication, on the UFS Qwaqwa Campus, received an Award of Merit for the UFS Qwaqwa Campus Open Day video.  

"I am extremely proud of what we
have achieved this year and of
the quality and standard of the
work produced."

Martie Nortjé, Assistant Director of the Unit for Branding and Merchandise received an Award of Merit for KovsieGear Qwaqwa: Live the brand and set the trend. Leonie Bolleurs, Assistant Director of the Unit for Internal Communication received two Awards of Merit, for respectively, the UFS Schools Marketing Video and the UFS Corporate Profile and UFS Fingertips brochures. 

Ilze Bakkes from UFS Marketing received the Chairperson’s Award of Excellence for her entry, Top Achievers Early Bird Registration. The award is for the highest-scoring entry across all divisions. She also brought home the Award of Excellence Gold for Registration branding and communication – The Lighthouse Campaign, the Award of Excellence Gold for the Kick-Start Your “I-Want-To-B” Grade 9 Subject Choice Booklet and the Award of Excellence Gold for the Top Achievers Early Bird Registration project. Chantel Koller, also from UFS Marketing, received an Award of Merit for her Star of Stars Competition entry. 

The Institutional Advancement (IA): Alumni event planning committee received an Award of Excellence Gold for their entry: Chancellor’s Distinguished Alumni Awards Dinner. The committee consisted of Helen Namponya, Ntokozo Nkabinde, Tertia de Bruin, Nhlanhla Modzanane, and Elmada Kemp.

IABC Africa Award
“This is the second year in a row that the department has received so many accolades from its peers at MACE. I am extremely proud of what we have achieved this year and of the quality and standard of the work produced. The fact that we were also again acknowledged by the Africa Chapter of the International Association of Business Communicators (IABC) is also commendable,” said Loader. She is also the National Chairperson of MACE. 

Earlier this year, the Department of Communication and Brand Management received an IABC Africa Award of Excellence for the UFS 2017 Winter Graduation Ceremonies Communication Strategy from the International Association for Business Communicators (IABC). Loader collected the award during the Silver Quill Awards ceremony on 3 November 2017 in Cape Town.

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