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09 December 2022 | Story Samkelo Fetile | Photo Supplied
Boitumelo Sehlotho
Boitumelo Sehlotho who represented Lesotho in the Miss Supranational pageant in Poland in July 2022

Boitumelo Sehlotho, a fourth-year Bachelor of Accounting student at the University of the Free State (UFS), is part of a long line of UFS students who have represented their country on the global stage. Sehlotho, who was also named the Face of Lesotho in 2019, represented her country in the 2022 edition of the global Miss Supranational pageant in July. 

Sehlotho, who is an aspiring model, dancer, netball player, and an advocate for mental health and self-acceptance, participated in the Miss Supranational pageant held in Poland. 

Her journey

Sehlotho started her pageantry journey in 2019, when she won the Face of Lesotho title and reigned for two years (2019 and 2020) because of the pandemic. Miss Supranational was her first international pageant. “Lesotho was making its debut, so I was the first person to represent the country on the pageant.”

Being part of an international pageant as the first person to represent a country that most participants had not heard of required hard work and persistence. “I learned a lot of skills and values from that experience. Having to represent Lesotho gave me so much joy, pride, and confidence. I was inspired to be an inspiration to a lot of young people who are dreamers. We can achieve anything we set our minds to.”

Pageantry as an eye-opener

She decided to compete because she felt like pageants can be educational. “They teach the exact same skills as sports: goal-setting, a can-do attitude, working under pressure, and I have always loved pageantry. Being surrounded by a group of power woman who have the urge to make a difference drives you to work on being a better person as well. Therefore I believed being part of an international pageant would create such a platform for me. It will open my eyes and mind to a different perspective of life. And it did.” 

She believes every experience in life, whether bad or good, helps you grow. “I was also inspired to participate because I knew I would not return home as the same person who had left, whether I had won or not. That’s the beauty of pageantry: strangers become friends, you get educated about new cultures, you travel the world, you discover new things about yourself, you get to see that there is so much more to life than what you know, and that experience is priceless.” 

Although her priority is to finish her Accounting articles and be a professional chartered accountant, she also wants to further pursue pageantry. “I would like to one day have my own accounting firm in at least three different countries, but I also believe Miss Supranational was just the beginning of my pageantry career. Therefore I am working on improving myself and my craft for bigger international pageants like Miss Grand International or Miss Universe.”

She urges other students interested in pageantry to follow their dreams. “You have the power within your reach to create what you desire. As a young person you need to dream. If it does not sound ridiculous to your friends then you are not dreaming enough. Pageantry will help you discover that there is so much to life, so much that the world has to offer that you are yet to discover. You will learn, you will grow, you will make memories, you will live and feel alive. If it is your passion, go for it.”

If she could gain any one ability or quality, she would want to be a polyglot. “I love travelling, and it would be amazing to be able to speak and understand all the languages of the countries I would love to visit. Comprehension is key to better relationships with people. Also, I hope to travel the world, at least 30 countries minimum, before I turn 30.” 

It is okay to take your time

She concluded by saying, “We live in a generation that romanticises ‘hustle’ and moving forward as quickly as possible when it comes to careers and our success within them. But there is no point in rushing quickly towards a life that will not inspire you or fulfil you. It is okay to slow down, it is okay to take the time you need. You are in no rush to figure out your own soul. It is never too late to start over, it is never too late to change your mind, it is never too late to give up on the dreams you thought you wanted for ones that genuinely excite and challenge you. It is okay to take your time.”

Following in her footsteps, Lerato Pitso, a Bachelor of Social Sciences student at the UFS, will represent Lesotho in the next Miss Supranational competition, to be held in Poland in 2023. Thato Mosehle, a graduate from the Faculty of Health Sciences, was runner-up in the 2021 Miss Supranational pageant. Rolene Strauss, also a UFS student, won the coveted Miss World title in 2014. 

News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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