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23 December 2022 | Story Jóhann Thormählen | Photo Supplied
Kopano Melesi
Kopano Melesi has been involved with teams such as the USSA U21, South African U20 and U23 sides, and works at the Mahd Sports Academy in Saudi Arabia.

They were ambitious students, in the same study group, and graduated together at the UFS. Only a few years later, three friends from the class of 2015 are in charge of the strength and conditioning of three top sports teams in South Africa.

The former classmates Bongani Tim Qumbu (Springboks), Kopano Melesi (Bafana Bafana), and Tumi Masekela (Proteas men’s cricket) are making sure the best in the country is in shape to compete internationally.

And the trio are not the only sport scientists from their class to excel. Others like Obakeng Molopyane, who did Wayde van Niekerk’s conditioning, are also part of this special group. It all started while doing their honours in Human Movement Science and being mentored by some of the best in the business, like Prof Derik Coetzee, who was the conditioning coach when the Boks won the 2007 World Cup.

Melesi says Prof Coetzee played a big role in their development as they had a good road map to follow. “He exposed us to things in the professional world that a normal student could only dream of. We worked with national teams, domestic and international professional teams.”

“When we went out there, we were not unsure about our abilities and capabilities to execute.” According to Masekela, they were keen students and had great UFS lecturers.

“We would meet up most afternoons after lectures to break down the lesson that we had until we understood exactly what the lesson was about.”

“This included digging into the history of how certain theories came about, then debating on our own thoughts on the topic,” he says.

All three gained experience while still studying. Qumbu worked with the Kovsie Young Guns and Irawas, Melesi with the Kovsie soccer team, and Masekela with the UFS cricket team.

Melesi says early exposure, through ‘volunteering’ at local teams, is key if you want to reach the top.

“I would advise aspiring students to engage with their lecturers as much as possible in class, as they have a lot of practical knowledge about sport science that you will not read in a book,” says Masekela.

 

 


 

Kopano Melesi Tumi Masekela Bongani Tim Qumbu

Kopano Melesi has been involved with teams such as the USSA U21, South African U20 and U23 sides, and works at the Mahd Sports Academy in Saudi Arabia.

 

Tumi Masekela played cricket for the University of the Free State, Northerns, the Knights and Titans. He is now the strength and conditioning coach of the Proteas.

 

Bongani Tim Qumbu (left) worked his way to the top. He now looks after some of the best rugby players in SA like the Springbok captain Siya Kolisi. Here they are at a Bok training session.

Photo: Supplied Photo: Cricket South Africa Photo: Supplied

 

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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