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23 December 2022 | Story Jóhann Thormählen | Photo Supplied
Kopano Melesi
Kopano Melesi has been involved with teams such as the USSA U21, South African U20 and U23 sides, and works at the Mahd Sports Academy in Saudi Arabia.

They were ambitious students, in the same study group, and graduated together at the UFS. Only a few years later, three friends from the class of 2015 are in charge of the strength and conditioning of three top sports teams in South Africa.

The former classmates Bongani Tim Qumbu (Springboks), Kopano Melesi (Bafana Bafana), and Tumi Masekela (Proteas men’s cricket) are making sure the best in the country is in shape to compete internationally.

And the trio are not the only sport scientists from their class to excel. Others like Obakeng Molopyane, who did Wayde van Niekerk’s conditioning, are also part of this special group. It all started while doing their honours in Human Movement Science and being mentored by some of the best in the business, like Prof Derik Coetzee, who was the conditioning coach when the Boks won the 2007 World Cup.

Melesi says Prof Coetzee played a big role in their development as they had a good road map to follow. “He exposed us to things in the professional world that a normal student could only dream of. We worked with national teams, domestic and international professional teams.”

“When we went out there, we were not unsure about our abilities and capabilities to execute.” According to Masekela, they were keen students and had great UFS lecturers.

“We would meet up most afternoons after lectures to break down the lesson that we had until we understood exactly what the lesson was about.”

“This included digging into the history of how certain theories came about, then debating on our own thoughts on the topic,” he says.

All three gained experience while still studying. Qumbu worked with the Kovsie Young Guns and Irawas, Melesi with the Kovsie soccer team, and Masekela with the UFS cricket team.

Melesi says early exposure, through ‘volunteering’ at local teams, is key if you want to reach the top.

“I would advise aspiring students to engage with their lecturers as much as possible in class, as they have a lot of practical knowledge about sport science that you will not read in a book,” says Masekela.

 

 


 

Kopano Melesi Tumi Masekela Bongani Tim Qumbu

Kopano Melesi has been involved with teams such as the USSA U21, South African U20 and U23 sides, and works at the Mahd Sports Academy in Saudi Arabia.

 

Tumi Masekela played cricket for the University of the Free State, Northerns, the Knights and Titans. He is now the strength and conditioning coach of the Proteas.

 

Bongani Tim Qumbu (left) worked his way to the top. He now looks after some of the best rugby players in SA like the Springbok captain Siya Kolisi. Here they are at a Bok training session.

Photo: Supplied Photo: Cricket South Africa Photo: Supplied

 

News Archive

UFS receives several awards for communication projects
2014-11-26

Staff from the Department of Communication and Brand Management received five awards at MACE 2014. From the left are: Leonie Bolleurs (Excellence awards for the Internet Broadcast Project and the B Safe safety campaign), Lacea Loader, Director of the Department of Communication and Brand Management, Lelanie de Wet (Excellence award for the #FaceOfFacebook social media campaign and Merit award for the Redesign of the UFS website) and René-Jean van der Berg (Merit award for the No Student Hungry media campaign).
Photo: Hannes Pieterse

The Department of Communication and Brand Management at the University of the Free State (UFS) received several national and international awards for communication campaigns and projects this year.

On international level, an audit of the university’s stakeholders received the Jake Wittmer award for research in communication from the International Association of Business Communicators

(IABC), a merit award in the category communication and research management from the IABC, a 2014 IABC Africa Gold Quill award and a bronze medal from the International Business Association (IBA). Furthermore, the audit was a finalist in the Golden World awards (GWA) of the International Public Relations Association (IPRA). The Bult magazine also received a bronze medal from the IBA.

Staff from the department also walked away with five awards at this year’s Marketing, Advancement and Communication in Education (MACE) Excellence awards, which formed part of the annual MACE congress held at Sun City from 13-15 November 2014. Some 185 communication, marketing and institutional advancement practitioners from across South Africa attended the event.

Lacea Loader, Director of the Department of Communication and Brand Management, says: “The national and international recognition from our peers in higher education, as well as from the industry, is of exceptional value to us and I am delighted that the standard of our projects and campaigns could be benchmarked in this way.”

The UFS received awards from MACE for excellence in:

- Internet Broadcast Project (category: audiovisual)
- #FaceOfFacebook social media campaign (category: social media)
-  B Safe safety campaign (category: integrated campaigns)

Merit awards were presented to:

- Redesign of the UFS website (category: electronic media)
- No Student Hungry media campaign (category: media)

Mace fulfils a leadership role in the Higher Education (HE) and Further Education and Training (FET) sectors within Southern Africa by adding value to practitioners in marketing, communication and advancement through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

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