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20 December 2022 | Story Gerda-Marié van Rooyen | Photo Supplied
Crystal-Donna Roberts
Crystal-Donna Roberts is a multifaceted lady. She appears regularly in soaps and is now a published author too. Speurder Sammi, an Afrikaans book written for early teens, explores themes such as anxiety, trauma, and pain.

She loved mysteries from a young age. Growing up, Crystal- Donna Roberts was fond of Columbo and Murder she wrote. Roberts, who graduated with a BA Drama and Theatre Arts in 2005, says she had always liked the tricky puzzles Scooby-Doo and Nancy Drew had to solve. She eagerly joined them on their missions page by page. Being an actress and having a busy schedule in front of cameras, Roberts actively decided to put time aside last year to write while participating in the Jakes Gerwel mentorship programme for upcoming authors. A lifelong dream came true when she wrote her debut novel, Speurder Sammi: Die blou steen (Detective Sammi: The blue stone). Tafelberg published her mystery-based story, which Roberts launched in September.

“Sammi is a teenager who lives with her artist aunt Valerie. The duo went on holiday visiting Oumie and Dedda in the Northern Cape. Although Sammi will miss her friends, April and Lerato, she is looking forward to a change of scenery. It will also distract her mind from the anticipation of waiting for acceptance at an art school she fancies. However, rural towns are full of surprises – and chancers.”

“There are teenage memories we seldom forget. The memory of growing pains is still vivid in my mind. I recall it and draw inspiration from it.”

Roberts doesn’t have set rituals when she writes. “I allow myself to do what my body and soul likes. Sometimes this means simply sitting down and enjoying a cup of tea.” Looking back on her fellowship, she discovered her love for creating new worlds and allowing the story to develop a storyline of its own. “I’ve learned I still have a lot to learn – this excites me. I also learned the importance of deadlines, even though they are scary.”

The former UFS student says she chose the Northern Cape as the setting for her story as it is one of the most beautiful parts of our country. “It is one of the prettiest parts of our country. I wanted my character to explore new horizons, but to remain between her loved ones when she goes through her healing and strengthening process.” Although Roberts is determined to write her second book, the details are still unknown. In the meantime, she enjoys reading Walter Russel’s The Secret of Light. She draws inspiration from Andrew Davidson’s The Gargoyle. “Apart from the story that deeply resonates with me, I can appreciate the detail in the story and Davidson’s writing style.”

To enquire about stockists selling Speurder Sammi, visit www.nb.co.za.


Presenter and television, theatre and film actress, Roberts is currently starring in kykNET’s drama series, Fraksie. She is also known for her roles in 7de Laan, Getroud Met Rugby, Montana, Vallei van Sluiers, Krotoa, and The Endless River.

News Archive

A brand-new image for historic University of the Free State
2011-01-19

Prof. Jonathan Jansen, Vice-Chancellor and Rector, and Prof. Teuns Verschoor, Vice-Rector of Institutional Affairs, during the media conference to launch the new brand.
- Photo: Hannes Pieterse

A new chapter was written in the history of the University of the Free State (UFS) on Thursday, 27 January 2011 when it launched its revitalised brand image. 

The brand evolution has resulted in the adoption of two primary brands to engage with its stakeholders – an evolved academic crest and a new marketing brand for the institution’s offerings and services. 
 
The university, which recently won the World Universities’ Forum award for academic excellence and institutional transformation, was founded in 1904 as a dynamic learning environment where academic excellence and the development of leadership qualities are long-standing traditions. These values are the backbone of the university and the foundation of the new brand as it seeks to adapt to the changing needs of society, without sacrificing its rich history and heritage. 
 
The process of revitalising and creating a renewed image of the UFS, spearheaded by the university’s inspirational leader, Prof. Jonathan Jansen, started in February 2010 and involved a comprehensive and consultative process to understand the deep insights that underpin the fabric of the institution among its key stakeholders. 
 
“We engaged in one of the most expansive and intensive process of consultations with staff, alumni, senate, council and other stakeholders to determine how and in what ways our brand could signal a more inclusive and forward-looking vision that captured the spirit and essence of the new country and a transforming university,” says Prof. Jansen.
 
The new brand is anchored in the university’s renewed motto “In Veritate Sapientiae Lux” (In Truth is the Light of Wisdom), which has been evolved to embrace the diversity of the community the university without losing its essence. As Judge Ian van der Merwe, Chairperson of the UFS Councilnoted,the motto retains concepts with which not only Christians can identify, but which also accommodate all the different viewpoints of the UFS’s diverse students and staff. Hereby a feeling of unity and belonging is promoted.”
 
The new brand identity was developed by the country’s foremost academic branding authority, the Brand Leadership Group. “We worked with the university to develop a brand that reflects an inclusive, forward-thinking truly South African university in tune with its changing environment which embraces its past, present and signals the future,” says Thebe Ikalafeng, founder of Brand Leadership Group.
 
The new brand has found resonance with the various university stakeholders. “The end product is excellent,” commented Mr Naudé de Klerk, Chairperson of Kovsie Alumni. “It represents a history of hope, excellence, innovation and transformation. Above all, it represents a leap of faith, which extends from a humble beginning in 1904 to the strong and vital academic institution it is today.”
 
Finally, where it matters, the new brand also gets the students’ vote. “Our new brand illustrates and communicates to the rest of the world the message that we as the University of the Free State refuse to be tied down to the failures of the past, but instead confidently sprint forward to the successes of tomorrow,” says Modieyi Motholo, Chairperson of the university’s Interim Student Committee.
 
 
 

Media Release
27 January 2011
Issued by: Lacea Loader
Director: Strategic Communication (actg)
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: news@ufs.ac.za
 
 

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