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20 December 2022 | Story Gerda-Marié van Rooyen | Photo Supplied
Crystal-Donna Roberts
Crystal-Donna Roberts is a multifaceted lady. She appears regularly in soaps and is now a published author too. Speurder Sammi, an Afrikaans book written for early teens, explores themes such as anxiety, trauma, and pain.

She loved mysteries from a young age. Growing up, Crystal- Donna Roberts was fond of Columbo and Murder she wrote. Roberts, who graduated with a BA Drama and Theatre Arts in 2005, says she had always liked the tricky puzzles Scooby-Doo and Nancy Drew had to solve. She eagerly joined them on their missions page by page. Being an actress and having a busy schedule in front of cameras, Roberts actively decided to put time aside last year to write while participating in the Jakes Gerwel mentorship programme for upcoming authors. A lifelong dream came true when she wrote her debut novel, Speurder Sammi: Die blou steen (Detective Sammi: The blue stone). Tafelberg published her mystery-based story, which Roberts launched in September.

“Sammi is a teenager who lives with her artist aunt Valerie. The duo went on holiday visiting Oumie and Dedda in the Northern Cape. Although Sammi will miss her friends, April and Lerato, she is looking forward to a change of scenery. It will also distract her mind from the anticipation of waiting for acceptance at an art school she fancies. However, rural towns are full of surprises – and chancers.”

“There are teenage memories we seldom forget. The memory of growing pains is still vivid in my mind. I recall it and draw inspiration from it.”

Roberts doesn’t have set rituals when she writes. “I allow myself to do what my body and soul likes. Sometimes this means simply sitting down and enjoying a cup of tea.” Looking back on her fellowship, she discovered her love for creating new worlds and allowing the story to develop a storyline of its own. “I’ve learned I still have a lot to learn – this excites me. I also learned the importance of deadlines, even though they are scary.”

The former UFS student says she chose the Northern Cape as the setting for her story as it is one of the most beautiful parts of our country. “It is one of the prettiest parts of our country. I wanted my character to explore new horizons, but to remain between her loved ones when she goes through her healing and strengthening process.” Although Roberts is determined to write her second book, the details are still unknown. In the meantime, she enjoys reading Walter Russel’s The Secret of Light. She draws inspiration from Andrew Davidson’s The Gargoyle. “Apart from the story that deeply resonates with me, I can appreciate the detail in the story and Davidson’s writing style.”

To enquire about stockists selling Speurder Sammi, visit www.nb.co.za.


Presenter and television, theatre and film actress, Roberts is currently starring in kykNET’s drama series, Fraksie. She is also known for her roles in 7de Laan, Getroud Met Rugby, Montana, Vallei van Sluiers, Krotoa, and The Endless River.

News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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