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To The River and beyond

19 December 2022 | Story Gerda-Marié van Rooyen | Photo Supplied

Olebogeng TIhong loves stages and cameras. She is currently studying law.

An ex-CyberSta presenter has recently made her soap debut in The River.

Olebogeng Tlhong, a fourth-year LLB student at the UFS, recently portrayed the part of a celebrity, something she says works perfectly with her personality. However, acting is only one of her many gifts and interests.

She also owns an enterprise. “I established my online store in 2020 during the COVID-19 pandemic and registered my company in October 2021.” This company, a segment of Greys World, consists of an events company, bikini line, cosmetics and accessory stores and a clothing aspect.

Passionate about the entertainment space

This born Johannesburger describes herself as a “vibrant, hard-working, resilient and multifaceted woman who loves life and all that it has to offer”. Confidence is something she has in ample supply. “I have always been a confident individual. I have participated in public-speaking competitions from a young age. I am passionate about the entertainment space.” She loves people too. "I draw inspiration from different people for different reasons and aspects of my life. This includes from the women in my family to service workers’ stories, celebrity figures and the teachings of Christ.” 

Visualisation is something this entertainer strongly believes in. “The kind of life that I envision for myself, inspires me. I want to own my time and live on my terms. Having a vision board and holding myself accountable has played a large role in ensuring that I execute everything that I said I would. I believe in being proactive and solution based.”

Crossing boundaries and achieving dreams

Olebogeng dreams of leaving a legacy echoing her courage to cross boundaries and achieve her dreams. “I want people to draw inspiration from me and know that they can achieve anything – regardless of obstacles or one’s past. One can build an empire from nothing,” says this wanna-be world traveller.

While it is uncertain where Olebogeng’s river will take her, one thing is certain, she’ll always seize the day. “I want to remain teachable to grow. The aim is to never get comfortable and to keep striving for more.”

Olebogeng appeared on The River, episode 240, that aired beginning/mid-October.

This guest appearing actress has always been confident. “I used to participate in public speaking competitions from a young age and I love the entertainment space.”

“Enjoy university, meet new people and grab every opportunity that aligns with your purpose, have fun and most importantly, ensure that your academics are always in order,” Olebogeng advises the first-year students of 2023.

News Archive

UFS hosts the 2017 SAIMS Conference

2017-09-21

The hosts of the 2017 SAIMS conference:
Dr Jacques Nel
(UFS:Business Management), Prof Francis Petersen
(UFS Rector and Vice-Chancellor),
Dr Werner Vermeulen (HOD of UFS: Business Management),
Dr Habofanwe Koloba (UFS: Business Management),
and Prof Hendri Kroukamp
(UFS: Dean of Economic and Management Sciences).
Photo: Supplied

The University of the Free State’s (UFS) Department of Business Management recently hosted the 29th South African Institute of Management Scientists (SAIMS) conference at Kopano Nokeng in Bloemfontein. This year’s theme, ‘Management Research: Science Serving Practice’ focused on the importance of sharing our results and making it relevant and usable to different communities.

Prof Petersen motivates researchers to become part of the business cycle
On the first day of the conference, the Rector and Vice-Chancellor of the UFS, Prof Francis Peterson, welcomed 148 delegates from 18 different institutions (academic and professional) to the City of Roses. He motivated them to keep on doing highly scholarly research by being part of the business cycles.

Prof Adré Schreuder, founder of Consulta (Pty) Ltd, was the keynote speaker of the conference. He highlighted four personas needed to further enhance and develop the science-practice alignment in market research and business. “The first skills persona is called a Social Media Maven, which is in line with the rapid growth of social media networks and the growing need for social media analytics. Then there is the Data Synthesiser that supports the growth trend in Big Data and Advanced analytics, which are both driven by technological innovation and the enormous volume of available data. The third one is Marketing Strategist, which has strong representation in brand and advertising research in our industry. Lastly, we have the ‘Business Consultant’ which aligns with the industry trends towards deeper insights and consultative skills required to move beyond mere reporting, but rather getting involved in the design and implementation of recommendations.”

Conference to collaborate academics and business
Dr Werner Vermeulen, SAIMS 2017 Conference Chair, says, “This conference will underpin the need for collaboration and cooperation of individuals from the academic environment and the business world itself.” He says the conference will also provide a wonderful forum to refresh knowledge and explore contemporary trends and future-based business research.

Delegates were also given the opportunity to dress up to the carnival theme and were entertained by a fire dancer and magician. They had the honour of indulging in two Kovsie-produced food products, the St Dairy organic cheese and exotic mushrooms by Mushroom House.

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