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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

Shushing, speaking, politicians, policing
2014-03-18

 
Prof Pumla Dineo Gqola
Photo: Michelle Nothling

Feminist writer, scholar and previous Kovsie staff member, Prof Pumla Dineo Gqola, recently launched her book at the Bloemfontein Campus. “A Renegade Called Simphiwe” explores the life – and controversy – of singer Simphiwe Dana.

The book tells the story of Dana, a rebellious artist and cultural activist. But it also delves much deeper – into the fabric of our society itself. It questions our expectations and reactions to the things that make us shift in our seats.

The politics of silencing
Artists should not involve themselves in politics. They should stick to what they’re good at. Dana and other artists know this silencing finger being waved at them all too well. It is this mentality that alarms Prof Gqola. “I’m very disturbed by the notion of policing our – especially female – artists.” She pointed out that it is mostly female artists in SA who are put under scrutiny, reigned in and censored. Not only by politicians, though. Our public also quickly steps in when an artist seems to step out of ‘their place’.

The proper place of art
“I’m part of the movement that believes art transforms,” said Prof Gqola. South Africa used to be a fertile ground for protest art. This had an immense impact on political and social transformation. “Then something happened,” Prof Gqola let the words linger. “The arts got divorced from its social transformative power.”

Why has art been publically marginalised?

The question remains.

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