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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

It's a Black-White Thing
2014-06-03

Seasoned American journalist, Donna Bryson, will launch her book at the Bloemfontein Campus. It's a Black-White Thing offers a story of hope for our country thirsty for good news. 
 
During 2008, Bryson – who was also in SA reporting on our first all-race elections – visited the UFS Bloemfontein Campus. The reason: to investigate the raging furore around the now-infamous Reitz event. Speaking to students, staff and two former rectors, she realised that the campus was indeed a microcosmic reflection of our country at large.
 
Now returning to where it all started, Bryson’s book shows that real change is finally taking place. Her stories tell of inspiring individual transformations under the leadership of Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
It's a Black-White Thing offers a story of hope for our country longing for good news.
 
Come join Donna Bryson and Prof Jansen when they will discuss the book during a public event. The launch of her book is hosted by the Institute for Reconciliation and Social Justice, in cooperation with the Department of Communication and Brand Management. The discussion forms part of the university's 20 years of democracy celebration series.
 
It’s a Black-White Thing is Bryson’s first book and was shortlisted for the City Press Tafelberg Nonfiction Award.
 
Date: Thursday 5 June 2014
Time: 10:00 – 11:00
Venue: Flippie Groenewoud Building (FGG), Block B, Room 202, Bloemfontein Campus

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