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UFS Business School helps young people become entrepreneurs

12 December 2022 | Story Kekeletso Takang | Photo Supplied

web read more — Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme.

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.”

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality.

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others.

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

Kovsie champ makes SA Paralympic swimmers team

2015-06-05

Johann van Heerden
Photo: Supplied

Johann van Heerden will fly the Kovsie flag high in this year’s International Paralympic Committee (lPC) Swimming Championships in Glasgow. The University of the Free State first-year BEd student is one of 10 South Africans representing our country.

According to the South African Sports Confederation and Olympic Committee, 640 swimmers from about 50 countries are to plunge and stroke their way to the touch plates from 13-19 July.

“I first started swimming because I had a fit when I was born and it caused me to have Cerebral Palsy. My parents thought that, because my right-hand-side functioning was not good, swimming might help strengthen my muscles,” said Johann.

His parents played a major role in influencing the beginning of his professional swimming career.

Lauren van Heerden, Johann’s father, said, “I am so excited for him, and I am proud that he will be representing our country overseas. It is a big competition so it is a good experience for him.”

Qualifying for the IPC championships has proved that hard work pays off. As his coach, Mark Markgraaff, puts it: “Johann must go out there and have fun, most importantly; he will reap the benefits of his hard work.”

It is not only his parents and coach that Johann has made proud; Hetsie Veitch, Assistant Director of the Unit for Students with Disabilities, also expressed how proud she is.

“Since I’ve known him, he has been a very determined young man who is dedicated to his sport.”

The Rio Paralympics is where Johann envisions being next year.

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