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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

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Cream of the crop of Grade 12 learners invited to become part of Kovsie family
2016-05-06

Description: 2016 Top achievers Tags: 2016 Top achievers

“You are all here because we believe in you, the cream of the crop of Grade 12 learners in Bloemfontein. We acknowledge you, and hope that you will entrust us with your future, and become part of the Kovsie family.” With these words, Nomonde Mbadi, Director of Marketing at the University of the Free State (UFS), welcomed selected guests to a function dedicated to the top achievers at their respective secondary schools.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, highlighted an aspect of the university that is often overlooked.  “It is extremely important that you not only achieve a degree at university … The greater goal of education is to provide a set of values with which you can interact with humankind.”

Showcasing some of the university’s most talented students, Prof Jansen highlighted achievers such as Nozimanga    Bonje, who overcame tragedy, trauma, and hardship to attain her BSc in Genetics and is now studying for her Honours degree; and Tanya Calitz, a newly-graduated (summa cum laude) law student now clerking for Deputy Chief Justice, Dikgang Moseneke, in the Constitutional Court. Prof Jansen also conducted an interview with Kovsies’ sport star, Wayde van Niekerk, who won gold last year in the 400m at the IAAF World Championships in Beijing.

Learners were given the opportunity to pose questions to Prof Jansen, and, afterwards, to interact with deans and faculty marketers to obtain relevant information. The Admissions Department also had several workstations set up with staff members on hand to facilitate online applications for those who had already chosen a field of study.

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