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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

Conversations of the untold tales of apartheid
2016-08-30

Description: Conversations of the untold tales of apartheid Tags: Conversations of the untold tales of apartheid

Prof Pumla Gobodo-Madikizela leading a dialogue
held at the Johannes Stegmann Art Gallery with
guest speakers, Candice Mama, Siyah Mgoduka,
and Sue Williamson.

Photo: Johan Roux

The Vice-Chancellor’s Lecture Series on Trauma, Memory and Representations of the Past in  the Unit for Trauma, Forgiveness and Reconciliation Studies at the University of the Free State (UFS) hosted a dialogue between students and guest speakers, Sue Williamson, Candice Mama, and Siyah Mgoduka at the Johannes Stegmann Art Gallery on the Bloemfontein campus.

The conversation, led by Prof Pumla Gobodo-Madikizela, Senior Research Professor in Trauma, Forgiveness and Reconciliation Studies at the UFS, touched on students’ direct historical trauma and memory experiences, allowing them to share their contribution to transformation.

Mama and Mgoduka shared their personal experience of how the negative impact apartheid’s fatal events consumed their everyday life. Both their fathers were killed by the apartheid assassin, Eugene de Kock, whom they have met and with whom they have since been reconciled.  Reflecting on this historical memory, both of them agree that meeting their fathers’ killer has changed their lives.

“Forgiveness is a personal journey one
takes in order to let go of bitterness and hate.” 

“Before meeting De Kock, I was bitter, angry, and full of hatred towards him. After that meeting, I became a better person and more engaged, and stopped stereotyping white people,” says Mama.

Mgoduka says, “Forgiveness alone will not work. There needs to be an interest in each other as black and white.”

The dialogue followed the launch of Williamson’s art exhibition, No More Fairytales, held at the Johannes Stegmann Gallery on 18 August 2016. Through a series of interactive pieces, the artwork captures events that led to the role of the Truth and Reconciliation Commission (TRC).

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