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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

Wayde, Karla shine again at KovsieSport gala night
2016-10-27

Description: Wayde en Karla Tags: Wayde en Karla

Tannie Ans Botha, Wayde van Niekerk’s coach,
received a special award from KovsieSport
at the annual Sport Stars Awards ceremony.
From the left, are: DB Prinsloo, Director of
KovsieSport, Botha, and Van Niekerk.
Photo: Hannes Naude


The choice of Wayde van Niekerk as Sportsman of the Year was no surprise, but with this fourth consecutive title he joins select company at the University of the Free State (UFS). The 400 m Olympic champion equalled Franz Kruger’s record for the highest number of successive sports awards for men.

In total, Kruger (discus) was named Sportsman of the Year five times – 1997, 1998, 1999, 2000 and 2002. He is also the most awarded Kovsie sportsman.

Blose and Puren rewarded as junior stars

On 20 October 2016, Van Niekerk and the Protea netball player Karla Mostert were honoured as Sportsman and Sportswoman of the Year at Leopards & Lace in Bloemfontein for a second consecutive year.

It was only the second time that KovsieSport awarded the same sports stars two years in a row – formerly it was Van Niekerk and the Protea netball captain, Maryka Holtzhausen (2013 and 2014).

Kwenzo Blose, who played for the South Africa U20 rugby team at the Junior World Cup, was named Junior Sportsman. The South Africa U21 netball captain Alicia Puren, who helped her team qualify for the 2017 U21 World Cup tournament, was crowned Junior Sportswoman for 2016.

“Wayde van Niekerk gained
unprecedented international
fame, which added untold
value to the KovsieSport
brand.”

Prinsloo proud of high quality
According to DB Prinsloo, director of KovsieSport, his department is proud of the high quality of its sports stars. “Wayde van Niekerk gained unprecedented international fame, which added untold value to the KovsieSport brand. Although Karla Mostert might have experienced tougher opposition from her fellow nominees, she was a real star for the Protea netball team.”

To be awarded, a sports star should be a registered UFS student and comply with specific academic requirements. Van Niekerk (BA Marketing), Mostert (masters in Dietetics), Blose (BA Law), and Puren (Education) meet these requirements.

In order to determine the winners, KovsieSport also uses criteria such as international participation, a contribution to UFS awareness, and excellence in sport.

“To be awarded, a sports star
should be a registered UFS
student and comply with specific
academic requirements.”

Cronjé still holds overall record
Sarina Cronjé holds the record for the most successive UFS awards (five).

Cronjé, a Springbok track and cross-country athlete, was Sportswoman of the Year from 1977 to 1981. The number of titles held by this senior officer at KovsieSport is the most by a woman.

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