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UFS Business School helps young people become entrepreneurs

12 December 2022 | Story Kekeletso Takang | Photo Supplied

web read more — Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme.

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.”

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality.

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others.

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

Theatre, photography, literature, and lectures: TFR Studies to showcase their success

2016-11-29

The end of the year usually introduces a mood of reflection on what was and what could have been. For Trauma, Forgiveness and Reconciliation (TFR) Studies at the University of the Free State, the past year recalls a flourish of achievements worth celebrating.

Therefore, TFR Studies held an end-of-year event to showcase the successes of 2016. This comprised lectures from leading researchers in social sciences and housing rights, the release of three new books, a theatre production, and a photo exhibition.

Description: TFR Studies to showcase their success Tags: TFR Studies to showcase their success

Lectures
Prof Anthony Collins – a leading scholar in identity and culture – will speak about violence in contemporary South Africa. Prof Collins, who holds a PhD from the University of California, Santa Cruz, has extensive knowledge in the interdisciplinary area of critical social sciences and won two national awards for teaching and learning.

In addition, housing rights activist Faeza Meyer will share her experiences of forced eviction and violence in Kapteinsklip, Western Cape. She will also talk about the process of documenting these experiences and working together with feminist historian Koni Benson.

New books
Breathe in the smell of fresh ink as Dr Samantha van Schalkwyk, Dr Kim Wale, and PhD candidate Naleli Morojele introduce their books to the public. Themes of violence and gender – pertinent to South Africa – thread through each of these books in unique ways.

Theatre
The award-winning play, AVU – directed and produced by Michelle Hoffman who is a master’s student at TFR – will be performed. The story dances between the blurry lines of reality and fantasy, between Boer and Bantu.

Photo exhibition
Lerato Machetela, a PhD candidate with TFR, has featured as one of SA’s Heroes for her work among the youth of Jagersfontein. Through an innovative method, Machetela is employing an arts-based approach to research through PhotoVoice. The result: a photo exhibition by the youth of Jagersfontein – and a rare opportunity to see the world through the eyes of a child.

Photo: Jagersfontein Diamonds in the Rough gumboots group, production still of AVU, and Prof Pumla Gobodo-Madikizela with the PhotoVoice exhibit.

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