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12 December 2022 | Story Kekeletso Takang | Photo Supplied
Through the New Venture Creation Programme, the UFS Business School aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan.

The University of the Free State Business School (UFSBS) recently hosted a New Venture Creation programme aimed at mitigating unemployment among the youth. Through this programme, the UFSBS aims to equip unemployed youth with the skills needed to identify and assess entrepreneurial opportunities, design a basic business model, and write a business plan. 

The unemployment rate in South Africa was 33,9% in the second quarter of 2022, with youth remaining particularly vulnerable in the labour market. The New Venture Creation programme, funded by the Education, Training and Development Practices Sector Education and Training Authority (ETDPSETA), provides the opportunity for 100 unemployed youth in the Northern Cape and 100 unemployed youth in the North West to be part of the programme. 

In addition to the UFSBS, the ETDPSETA has also partnered with the Office of the Premier in the Northern Cape, the Sol Plaatje Municipality, and the Department of Social Development. These partners assisted with the identification and recruitment of participants in order to ensure the right people were included in the programme.

“For me, the programme was informative and practical,” said Paseka Tlali, one of the top achievers taking part in the New Venture Creation programme. “It allowed me to learn about developing a business plan. Since completion, I have registered a business focusing on media consultancy. Through my business I can educate others on the importance of developing a personal brand.” 

David Gool, another participant from the Northern Cape, said, “I have now become a social media ambassador working with Herbalife as their brand ambassador, thanks to the programme.”

Participants were taken on a practical journey to identify an idea and turn it into a profitable small business. Not only were they taught about new venture creation, but they were also taken on a journey to understand themselves better. The four-month programme saw participants go from attending classes to presenting their business plans to a panel that was also referred to as “The Circle of Elders”. This panel consisted of the ETDPSETA, the UFSBS, the National Youth Development Agency (NYDA) and the Small Enterprise Development Agency (SEDA). They provided each participant with practical feedback and guidance on how to make their planned venture a reality. 

The New Venture Creation programme includes the following study units: Entrepreneurship Journey, Marketing Plan, Operations Plan, Business Model, and Business Plan Framework, among others. 

Graduation ceremonies were held at the completion of the programme in De Aar and Kimberley, sponsored by Standard Bank.

Read up on more programmes offered by the UFS Business School here

News Archive

UFS Library book launch programme fosters dialogue between students and authors
2017-03-30

Description: Library book launch 2017 Tags: Library book launch 2017

The University of the Free State (UFS) Sasol Library has hosted a series of book launches since 2016, bringing to the Bloemfontein Campus various new and seasoned authors who share their stories with the campus audiences. The Launch Your Book at the Library Programme hosted two authors on 23 March 2017, Itumeleng Sekhu and Marcia Ramodike. Both authors spoke about their life-changing experiences and shared their heart-wrenching stories, filled with courage and hope. 

“Libraries must take the lead in creating dialogue, expression of ideas and inculcating a culture of reading and writing. This programme was also established to bridge the gap and find ways to encourage students to read and write, by creating a platform where they can interact with authors and see that people who write books are ordinary people with real stories to tell,” said Marcus Maphile, Assistant Director: Library Marketing and Community Engagement.

Speaking about her book, Itumeleng Sekhu described her experiences from childhood and her life as a disabled person after being severely burnt in a fire accident in her home as a baby.  She said: “I tried to commit suicide several times because I had lost hope. Eventually after failing to do so, I realised at some point that it was time for me to let my light shine through.” She wrote her book, titled What Do You See?, which has received substantial media coverage, to encourage others who live with painful experiences, disabilities and what she terms “internal wounds”, hoping that her experiences could help to heal them.

Marcia Ramodike’s book, An Empty Pride to a Full Price, paints a picture of her life as a youth grappling with adult issues. She describes her pain after her mother’s death, and her constant battle with the legacy of the difficult socio-economic conditions she grew up in. When students asked Ramodike what she thought the right time was to write a book, she responded, “today is the right time to write your story”.

The UFS Library has hosted 16 book launches since 2016, with the biggest being the launch of Zubeida Jaffer’s book Beauty of the Heart. The programme aims to provide access to information and to share and debate ideas in support of democracy and freedom of speech.

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