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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

UFS Council appoints agency to assist with its residence integration policy

2008-06-06

The Council of the University of the Free State (UFS) has appointed the Cape Town based iGubu Leadership Agency to assist with its residence integration policy.

“The agency will assist management in understanding and identifying the current obstacles related to the implementation of the residence integration policy, draw up proposals to enhance and successfully implement this integration policy, and implement these proposals to ensure successful integration within the 21 residences on the Main Campus in Bloemfontein,” says Prof. Teuns Verschoor, Acting Rector of the UFS.

The agency was appointed after an intensive advertising, screening and interviewing process was conducted by the university’s management. A recommendation on the successful candidate was subsequently made to the Council and the iGubu Leadership Agency was informed of its appointment this past week,” says Prof. Verschoor.

“Some of the projects that we have been involved in include the development and management of student leadership at among others the universities of Stellenbosch and Cape Town as well as the Huguenot College, and leadership initiatives such as the Beeld Youth Summit and last year’s Brightest Young Minds conference,” says Mr Rudi Buys, Chief Executive Officer. He will be working with Mr Yeki Mosomothane, Strategy Manager of the agency and a diverse team of facilitators.

Their main focus will be on investigating the trust relationships between stakeholders, establishing healthy relationships between students and the development of the skills of student leaders to establish conversations on values and meaningful change in residences and the student community.

“In the first phase of the project we will be conducting research and talk to students and other role players regarding ways of building unity on campus. After that the kind of programmes that may be implemented to further integration in residences will be determined together with stakeholders and the most suitable ones will be implemented. We will emphasise ownership and participation of processes by students and other stakeholders to ensure sustainability,” says Mr Buys.

The contract is for two and a half years and the agency must regularly report to Council via management on its progress. “We see this appointment as an investment in the integration of our residences and look forward to the interventions iGubu Leadership Agency can bring to the table,” says Prof. Verschoor.

The agency specialises in mentoring individuals and teams and in facilitating the participation of communities in transformation and reconciliation initiatives in specifically an African context, and does so from a leadership development perspective. The agency has extensive experience in facilitating programmes for diversity and integration.

iGubu Leadership Agency’s appointment goes hand in hand with the appointment of other agencies who will support management and make recommendations on how to accelerate transformation and position the UFS as an engaged and responsive university.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
6 June 2008

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