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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

“Arts Festival” Rally promises to be great fun!

2008-06-17

The annual Amazing Rainbow Rally, presented by the University of the Free State’s (UFS) Department of Paediatrics and Child Health and UFS Marketing, will take place on Friday, 11 July 2008 during the Volksblad Arts Festival on the Main Campus in Bloemfontein.

Teams will start at 12:00 at the Protea Hotel in Nelson Mandela Drive, before proceeding to the campus. This year’s rally will have a new twist, namely that all the checkpoints will be on the campus.

Corporate companies in Bloemfontein and departments at the UFS may still enter as there is still place for four teams. A team consists of two team members who must work together to complete a route with various checkpoints. Teams must complete tasks at every checkpoint to be able to proceed to the next checkpoint. The team, who finishes first after having successfully completed all the tasks, is the winner. Last year, Pieter Skein and Steyn Strauss of Naudés Attorneys were the winners of the rally.

The “Arts Festival” Rally promises to challenge teams physically, mentally and even artistically. Festival goers will also have the opportunity to see how their favourite team is doing.

The rally will be presented for the fourth time in 2008. The main goal of this year’s rally is to raise funds for the Department of Paediatrics and Child Health’s “Beds of Hope” Campaign. This campaign seeks to increase the number of intensive care beds in the paediatric and neonatal wards. Currently, around 250 children and babies in central South Africa cannot receive the life-saving care they need because of a lack of facilities.

Enquiries about the rally can be directed to Ms Adéle van Aswegen at 051 401 3535 or Ms Ilse Smalberger at 051 401 2415.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za
17 June 2008

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