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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsies offer prospective students countless opportunities at Open Day
2017-05-16

Description: Bloem Open Day 2017  Tags: Bloem Open Day 2017

The University of the Free State Bloemfontein
Campus opened its doors to prospective 2018
students at this year’s Open Day to learn what
being a Kovsie entails.
Photo: Johan Roux

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“It is important for us not to be stressed or confused, as you need to understand where your passion lies.”

These were the encouraging words of Prof Francis Petersen, Vice-Chancellor and Rector of the University of the Free State (UFS), to the learners in the Callie Human Centre on the Bloemfontein Campus during this year’s Open Day on 13 May 2017.

Prospective learners, teachers, as well as parents came out in numbers to learn and see what the UFS has to offer. The audience was also set ‘In the Mood’ by the enchanting voices of the Swing-City band.

UFS represent diversity, inclusivity as well as academic excellence

Prof Petersen highlighted the importance of the values which the UFS stands for, namely diversity, inclusivity, and academic excellence, as vital reasons why learners should consider coming to the UFS.

“We believe that innovation is part of the curriculum, it is part of the way we do things, and it is also embedded as a key attribute that we will expose potential Kovsie students to,” he said.

Mpho Maloka, a parent from Welkom, says: “It (the UFS) represents the Free State and it is home-brewed. We want our kids to have the best education, and with many of my colleagues that graduated from the UFS, you can see the quality, the enthusiasm, and the success that comes from this university.”

Graduates to impact society through innovation

Prof Petersen said that the UFS will not only develop them as individuals, but will also assist them in making a contribution to society. “If you really want to have an excellent degree, well-rounded exposure to Kovsie life, make an impact on society through innovative thought, and also have the value of being exposed to a richness of diversity, then Kovsies is the place to be.”

Sergio Abdiziet, a learner from Heidedal, said that he’d like to be part of the UFS, because it is one of the best universities in the country.

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