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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Shining as bright as her crown
2017-05-31

Description:Prudence Mahlaba  first Black Rag Queen  Tags: Prudence Mahlaba  first Black Rag Queen

The radiant beauty, Prudence
Mahlaba, during a photoshoot
for her #PeopleOfKovsies billboard.
Photo: Sonia Small

The bubbly personality of Prudence Mahlaba gave us a peep into her life. Many may have seen her face on the latest billboard by the main gate of the Bloemfontein Campus, but today we take a look at the person behind the crown.

I am a kind-hearted person. What you see, is what you get, no matter how bad a day I am having,” says Prudence Mahlaba, the first Black Rag Queen in the history of Kovsies. 

Aspiring lawyer a role model for others

This fourth-year LLB student and residence committee member of Akasia, says she always presents her true self. “You are someone else’s role model, so you have to be affirmative.”

“I don’t say that I wanted to do it, but I did achieve to become the first black Rag Queen ever,” she says. Prudence knew that she would make a positive impact and achieve great things. She also hopes to travel as soon as she gets the opportunity. Her relationship with God provides her with a healthy lifestyle, and she confesses that she hardly ever sees the inside of a gym. She spends most of her free time on YouTube watching reality shows.

Empowerment of women important

“Seeing a person, especially a young woman, who is broken and lost, causes me stress and anxiety.”  She believes in the empowerment of young women.

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