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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Professor awarded a Fulbright Scholarship

2008-06-24

Prof. Frans Swanepoel, Director: Research Development and Professor of Sustainable Agriculture and Rural Development at the University of the Free State (UFS), has received a Senior Fulbright Scholarship. He has been appointed as a visiting professor at Cornell University, New York, United States of America (USA) and will spend the period September 2008-January 2009 as a Fulbright Scholar at the Cornell International Institute for Food, Agriculture and Development (CIFAD) where he will co-teach a Ph.D. course on agricultural development in Africa. The Fulbright Scholarship is regarded as one of the most prestigious awards by the USA government. The purpose of the scholarship is to promote mutual understanding, dialogue and partnership between the USA and other countries around the world.

During his stay Prof. Swanepoel will also conduct research supported by the Bill and Melinda Gates- and W.K. Kellogg Foundations to revise agricultural education curricula in Africa to become more responsive to the needs of smallholder African family farms. The goal of this research programme is the emergence of an agricultural human resource and knowledge system that drives smallholder farmer-led development and innovation to achieve improved productivity, food security and economic development in Africa.
Photo: Supplied

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