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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Wayde claims gold and silver at IAAF World Championships in London

2017-08-11

The Olympic champion, Wayde van Niekerk, continued
his superb form over the past few months when he
won a gold medal in the 400 m and a silver in the 200 m
at the IAAF World Championships in London.
Photo: Getty Images

This is just the beginning. These were the words of an emotional Wayde van Niekerk after he completed one of the best weeks in his young career at the IAAF World Championships.

The 25-year-old Kovsie star claimed a gold medal in the 400 m in London, England, on 8 August 2017, and added a silver in the 200 m on 10 August 2017.

Furthermore, he was only 0.02 seconds away (in the 200 m) from achieving a 200 m/400 m double – something which was last done in 1995 at a World Championship by Michael Johnson. Van Niekerk won the 400 m in London in 43.98 s, and two days later his 20.106 s was enough for a silver in the 200 m. Ramil Guliyev from Turkey was first in 20.09 s.

Role model for Kovsie community
Once again Van Niekerk’s achievements warmed the hearts back home at the University of the Free State (UFS). “This is an extremely proud moment not only for the country, but in particular for the University of the Free State. Wayde is a role model for the entire Kovsie community, and we have been following his achievements in the international arena with great excitement. We are elated by his performances. Congratulations also to Tannie Ans and his management team,” Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said.

So much more ahead, says star
“I really feel I worked hard for tonight and I gave it my all. And I think I have proven over and over again I deserve what I have achieved. It was a tough week for me,” Van Niekerk said in an interview with the BBC. “I am glad that I could come out again today and put on a good fight. I really believe this is just the beginning of so much more I can achieve.”

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