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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie’s short film in top 10 at Jozi Film Festival

2017-08-15

The public can now vote for Dieter du Plessis’
short film, The Ascension, in the Don’t Stop Wondering
competition at the Jozi Film Festival. Photo: Supplied

An outdoor running adventure, a passion for filmmaking and a scenic environment is what made Dieter du Plessis create the adrenaline-driven short film The Ascension.

Dieter, a second year BSc Quantity Surveying student, made the film, which is in the top 10 of the Don’t Stop Wondering competition at the Jozi Film Festival, in partnership with Discovery Networks Africa. “I always had a passion for filmmaking and when a friend informed me about the competition, I just had to enter,” Dieter said.

The Ascension follows trail runner, Simeon du Toit, across a mountainous landscape leaping and running over rugged terrain. Simeon also provides the voice-over that explains the essentials of mountain climbing. Simeon is a keen climber and was the perfect casting choice as he is familiar with the area. “The competition wants to embrace the African spirit, so I wanted to shoot outside to truly capture the African landscapes.”

The Ascension first aired on the Discovery Channel on DStv channel 121 on 1 August 2017. It will air again on 17 and 23 August 2017 at 13:35 and 20:00 respectively. The competition closes on 30 August 2017.

To vote for The Ascension, go to the Discovery Africa website.

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