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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Kovsie Biggest Braai a huge success
2017-08-30

 Description: Braai Tags: Kovsie Biggest Braai, Kovsie, International Student Council 

Prof Francis Petersen, also attending the braai, is here being
interviewed by one of our #KovsieCyberStas, Thuli Molebalwa.
Photo: Charl Devenish

Even though Braai Day is celebrated nationally in September, students at the University of the Free State (UFS) had their own braai day. The Kovsie Biggest Braai was the biggest student community event of the year.

Takudzwa Nyamunda of the International Student Council said the idea for the braai came from the International Student Association as a social cohesion event for international students. “When the idea was presented to my office we realised the potential for such an initiative to be not just for students but for the whole Kovsie community.”  

They realised there were not a lot of social cohesion events on campus where students and staff could just take a day to relax and embrace the feeling of being a Kovsie. He said he believed the braai could provide the right platform. The main objective of this project was to make it an institutional event with aspects of fundraising for the future. 

Colleges made KBB a success 
An estimated 3500 people attended the festivities on Red Square on 12 August. “We used the college format for the braai and it was set in the form of a challenge between the five colleges, but one of the colleges pulled out,” Takudzwa said. The colleges that did participate made a big contribution towards the success of the event and did all the braaing and selling. 

Creating new Kovsie traditions 
The idea behind the pilot project is that it becomes an annual event which in turn will form part of a new Kovsies tradition. “It received endorsement from top management therefore I believe it will form part of the Kovsie calendar for years to come,” Takudzwa said. 

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