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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Joseph Pali - Serving with a heart for the ministry

2017-09-19

Dr Joseph Pali received his joint
doctoral degree at the Vrije University,
Amsterdam.
Photo: Anja Aucamp

Dr Khamadi Joseph Pali is the coordinator of the Higher Certificate in Theology at our university’s Faculty of Theology and Religion. This course focuses on Biblical hermeneutics, Christian leadership, African theology, and pastoral care for students who have a passion for the ministry. In addition to this responsibility, he participated in a collaborative doctoral programme with the Vrije University (VU) in Amsterdam, Netherlands, from 2011 till December 2016.

What is the theme of your doctoral thesis?
“The theme of my PhD thesis is Leadership and Transformation in the African Church: A Practical Theological Study of One Denomination. The Dutch Reformed Church in Africa in the Free State region was used as a case study. The study was an attempt to understand what kind of leadership transformation is needed.

Please describe your journey from the UFS to the Netherlands?
“My completion of this joint PhD programme is monumental, and a historical achievement for me and the Faculty of Theology and Religion. After completing my master’s degree in 2009, I was employed by the then Department of Practical Theology. Prof Kobus Schoeman, my head of department, proposed that I enrol for this programme. I agreed, viewing it as an opportunity to learn, empower myself, and be exposed to new study experiences.”

What did this learning experience mean to you?
“For me, it was an opportunity from God, enabling me to help my church and its members. It was also a reward for my hard work, and I grabbed the opportunity to learn from the best with both hands. My interaction with various scholars at the VU during my visits to Amsterdam was especially rewarding. The experience made me develop an open mind, interdisciplinary approach, and critical reflection.

In my teaching responsibilities, I focus on Africa as our context of study. Learning about our past and how to effectively engage that legacy, especially in South Africa, is a measure of success in our academic and ministerial training. I intend to delve into transformation from the Christian and African perspective to understand what is needed for the practice of Christian religion and to drive transformation in the African context.”

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