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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

New book recommends “rethinking of university readiness”
2015-06-01

A young man draws himself standing behind a brick wall in darkness, striving in vain to reach success and sunshine on the other side. This drawing aptly illustrates the focus of Dr Merridy Wilson-Strydom’s book University Access and Success: Capabilities, diversity and social justice.

Using the capabilities approach, Dr Wilson-Strydom considers the individual wellbeing and quality of life of students as central metrics for understanding access and success. Based on a combination of quantitative and qualitative research, including focus groups, written reflections and drawings, interviews, and participatory workshops, she identifies seven key capabilities needed for a student to successfully transition to university life, namely:

  1. Practical reason
  2. Knowledge and imagination
  3. Learning disposition
  4. Social relations and social networks
  5. Respect, dignity and recognition
  6. Emotional health
  7. Language competence and confidence

At the launch of the book at the UFS recently, Prof Sandra Boni, from the Universidad Politécnica de Valencia in Spain, said: “From a methodological perspective, this book is an excellent contribution in the educational research domain ... It brings a richness of data that allows the author to explore in a deeper way the personal characteristics and the social factors that influence the capability [of students] to participate. ... This book offers interesting avenues for action in the university realm.”

Dr Lis Lange, Vice-Rector: Academic at the UFS, said at the same event: “We will have to rethink what we are doing and how we are doing it. I would like to make it prescribed reading for all deans and HODs.”

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