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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

2017 Matriculant of the Year wants to make the world a better place

2017-10-09

Description: '2017 Matriculant of the Year Tags: 2017 Matriculant of the Year

The group of 14 finalists for this year’s Matriculant of the Year
competition.
Photo: Charl Devenish

To help others in need is what the University of the Free State (UFS) and Volksblad’s 2017 Matriculant of the Year winner, Elizabeth de Vries, strives for. De Vries, who will be studying medicine from 2018, wants to work for Doctors Without Borders one day.

All South Africans should unite
in mutual respect and
embrace one another.

Also named Sparkling Personality

At a recent gala dinner on the UFS Bloemfontein Campus, De Vries was not only named winner of this prestigious competition, but was also elected Sparkling Personality by all 13 of her fellow finalists. She is currently a pupil at St. Dominic’s College in Welkom, where she is head girl.

This year, 96 matriculants participated in the competition, from which 14 finalists were selected.

Mutual respect important

In addition to achieving well academically, De Vries also performs well in sports and culture. She plays the violin and piano, and does ballet, plays hockey, and swims to ‘clear her head’.

De Vries will be very welcome at Kovsies, where we strive for inclusivity. She believes that all South Africans should unite in mutual respect and embrace one another.

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