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UFS communication campaigns recognised by IABC and MACE

09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel

Web read more — From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing.

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert.

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence.

Awards a perfect opportunity to benchmark

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader. “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says.

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Using sugar to make the world a sweeter place

2017-10-13

Dr Deepack Santchurn, former PhD student in the
Department of Plant Sciences at the UFS,
and plant breeder in the Mauritius Sugar Industry
Research Institute, with Prof Maryke Labuschagne, left,
Dr Santchurn’s study leader.
Photo: Charl Devenish

Besides it mainly being used for sugar production, sugarcane has emerged as an important alternative for providing clean renewable energy. Dr Deepack Santchurn, who works in the sugarcane breeding department of the Mauritius Sugar Industry Research Institute (MSIRI), believes if he could contribute towards a more environment-friendly and renewable energy through the use of sugarcane biomass, he would consider himself having made a great leap towards a better world.

Sugarcane is mostly known and exploited for the sugar in its cane stem. According to Dr Santchurn it is not the only thing the crop does well. “Together with certain grasses, it is the finest living collector of sunlight energy and a producer of biomass in unit time. Sugarcane is now recognised worldwide as a potential renewable and environment-friendly bioenergy crop.”

Significantly more bioenergy can be produced from sugarcane if the production system is not focused on the production and recovery of sucrose alone but on the maximum use to the total above-ground biomass. Diversification within the sugarcane industry is of paramount importance.

He has been able to identify a few high biomass varieties that can be exploited industrially. One of the varieties is a commercial type with relatively high sugar and low fibre in the cane stem. Dr Santchurn explains: “Its sucrose content is about 0.5% less than the most cultivated commercial variety in Mauritius. Nevertheless, its sugar yield and above-ground biomass yield surpass those of the commercial varieties by more than 24%. The genetic gains compared to commercial varieties were around +50% for total biomass yield and +100% for fibre yield. Its cultivation is strictly related to bio-energy production and the extracted juice can be used as a feed-stock for ethanol and other high-value products.”

Dr Santchurn received his PhD at the UFS’s Department of Plant Sciences during the Winter Graduation Ceremonies in June this year. His study leader was Prof Maryke Labuschagne from the Department of Plant Sciences.

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