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09 December 2022 | Story Rulanzen Martin | Photo Barend Nagel
From the left: Rulanzen Martin, Lacea Loader, Dr Nitha Ramnath, and Martie Nortjé.

Another year, another round of national and international awards for the Department of Communication and Marketing’s (DCM) campaigns and projects. This year saw DCM pick up an International Association of Business Communicators (IABC) Africa Silver Quill Award of Excellence for Communication Research for Narrative Building Storytelling. This project and subsequent award were in partnership with Development Communication Solutions (DevCom), led by Lacea Loader, Director: Communication and Marketing. 

During the 2022 annual Marketing, Advancement and Communication in Education (MACE) Excellence Awards, DCM won four excellence awards. Dr Nitha Ramnath, Deputy Director: Corporate Relations, won a Silver Award of Excellence for the 2021 Rector’s Concert, and a Bronze Award of Excellence for the 2022 Rector’s Concert. 

Lacea Loader and Martie Nortjé, Manager: Reputation, Brand and Marketing Management, won a Bronze Award of Excellence for the project ‘UFS – Our Story: The building and implementation of a brand narrative.’ Rounding up the UFS’ winning tally was Website Editor, Rulanzen Martin, who won a MACE Bronze Award of Excellence for the 2021 UFS Deaf Awareness Month (DAM) Campaign. The DAM campaign also received recognition during the 2021 IABC Silver Quill awards, where it won a Silver Quill Award of Excellence. 

Awards a perfect opportunity to benchmark 

“The awards give recognition to the communication efforts and endeavours undertaken by DCM as the strategic communication partner at the UFS; it also serves as a perfect opportunity to benchmark against peers and the industry. I am extremely proud of what the team has achieved,” says Loader.  “It is an honour when our projects receive awards, given the calibre of entries submitted for both the IABC and MACE awards programmes. The IABC awards programme is for all industries, while the MACE awards only recognise higher education institutions,” she says. 

For the 2022 MACE Excellence Awards, a total of 95 awards were awarded to 12 institutions from a total of 171 entries.

News Archive

Macufe Wordfest and UFS bring literary practitioners together
2017-10-18

Description: Macufe Wordfest  Tags: Macufe Wordfest
The Macufe Wordfest attracted language practitioners from
the Free State and Eastern Cape Province. From the left are:
Dr Elias Malete (UFS: African Languages),
Prof Johannes Malefetsane Lenake (honoured guest),
Nthabiseng Naketsana (Eastern Cape: Head of
Provincial Languages Services), Shoaneng Sefali
(Chairperson: Free State Writers Forum), Mariaan Otto
(Language Practitioner at FS government) and
Dr Mathene Abram Mahanke (Free State: Head of Provincial
Languages Services). Photo: Jóhann Thormählen

The University of the Free State (UFS) has a responsibility to advance good stakeholder relationships with public and government entities by creating opportunities for collaborative projects. According to Dr Elias Malete, Senior Lecturer and Academic Head at the Department of African Languages, this is why it is important for the UFS to be involved in projects such as Macufe Wordfest.

His department and the UFS Library, in collaboration with the Provincial Languages Services, hosted Wordfest on the Bloemfontein Campus as part of the Mangaung Cultural Festival. He says the main focus of the word festival, held from 4-6 October 2017 in the Economic and Management Sciences Auditorium, was to bring together literary practitioners from the Free State and Eastern Cape.

Prof Malefetsane Lenake honoured
“In this festival, budding authors have a platform to read their works to fellow practitioners, seasoned authors use their experience and expertise to assist budding and aspiring authors, and published authors have the opportunity to launch their new books,” says Dr Malete. 

Highlights included the recognition of longstanding, retired academic, Prof Johannes Malefetsane Lenake, for his contribution to the development of Sesotho, and the awarding of trophies to learners who wrote excellent essays in Sesotho, Setswana, isiXhosa and isiZulu about the life of OR Tambo.

First African Languages Writers Day
On 30 August 2017 various Sesotho writers’ organisations gathered at the UFS Sasol Library to celebrate the first African Languages Writers Day. It was hosted by Department of African Languages and the UFS library and mapped a way forward on ways to promote African Languages recognised by the Free State language policy.

The goal was to promote and preserve African languages, unearth writers, share ideas, and help to shape the future. Dr Malete says such events are important to ensure that UFS “is a people-centred institution where the educational and developmental needs of local communities are catered for”.

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